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Supplemental disclosure of non-cash investing and financing activities (USD $)
 6 Months Ended 47 Months Ended
Jun. 30, 2012
Jun. 30, 2011
Dec. 31, 2011
Warrants Authorized For Issuance To Acquire Common Stock Shares Number (in shares) 345,000    
Share based payments of warrants $ 127,520   $ 111,976
Common stock issued in partial satisfaction of accounts payable 440,000   7,821
Stock Issued During Period, Shares, Issued for Services (in shares)     2,000
Stock Issued During Period, Value, Issued for Services     4,400
Stock Issued During Period, Shares, New Issues (in shares) 136,368    
Common stock issued, shares (in shares)   68,091  
Stock issued   126,476  
Common stock value to be issued   99,346  
Common stock shares issued to discharge common stock to be issued (in shares)   49,728  
Common stock value issued to discharge common stock to be issued   89,510  
Common stock shares cancelled (in shares)   5,825  
Common stock value cancelled   10,490  
Common Stock Share Issued To Partially Satisfy Compensation (in shares)     52,375
Common stock value issued to partially satisfy compensation     115,225
Accounts payable to vendors     45,775
Fair value of assets acquired     1,734
Interest Bearing Promissory Note     47,509
Stock Issued During Period, Shares, Other (in shares)     10,834
Stock Issued During Period, Value, Other     19,501
Employee Stock Option [Member]
      
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)     125,000
Stock Granted During Period, Value, Share-based Compensation, Gross     275,000
Related Party [Member]
      
Stock Issued During Period, Shares, Issued for Services (in shares) 24,180    
Stock Issued During Period, Value, Issued for Services 110,990    
Common Stock [Member]
      
Share based payments of warrants 0   0
Debt Conversion, Converted Instrument, Shares Issued (in shares) 110,000   3,555
Stock Issued During Period, Shares, New Issues (in shares) 3,450,000    
Common Stock Offering [Member]
      
Stock Issued During Period, Shares, New Issues (in shares)   263,637  
Common stock issued for issuance costs   580,000  
Number Of Stock To Be Issued Upon Conversion Of Warrants (in shares)   136,368  
Warrants Issued During Period Value   64,174  
Common Class B [Member]
      
Share based payments of warrants $ 0   $ 0
Debt Conversion, Converted Instrument, Shares Issued (in shares) 0    
Stock Issued During Period, Shares, New Issues (in shares) 0    
Common stock shares swapped (in shares)   860,000  
Common stock shares held by founders (in shares)   1,075,000