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Supplemental disclosure of non-cash investing and financing activities (USD $)
 9 Months Ended 56 Months Ended
Sep. 30, 2012
Sep. 30, 2011
Sep. 30, 2012
Warrants Authorized For Issuance To Acquire Common Stock Shares Number (in shares) 345,000    
Share based payments of warrants $ 127,520    
Common stock issued in partial satisfaction of accounts payable 440,000   7,821
Common stock issued, shares (in shares)   68,091  
Stock issued   126,476  
Common stock value issued to discharge common stock to be issued one   99,346  
Common stock shares issued to discharge common stock to be issued (in shares)   49,728  
Common stock value issued to discharge common stock to be issued two   89,510  
Common stock shares cancelled (in shares)   5,825  
Common stock value cancelled   10,490  
Common Stock Share Issued To Partially Satisfy Compensation (in shares)   52,375  
Common stock value issued to partially satisfy compensation   115,225  
Accounts payable to vendors     45,775
Fair value of assets acquired     1,734
Interest Bearing Promissory Note     47,509
Stock Issued During Period, Shares, Other (in shares)     10,834
Stock Issued During Period, Value, Other     19,501
Employee Stock Option [Member]
      
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross (in shares)   125,000  
Stock Granted During Period, Value, Share-based Compensation, Gross   275,000  
Related Party [Member]
      
Stock Issued During Period, Shares, Issued for Services (in shares) 12,090    
Stock Issued During Period, Value, Issued for Services 55,495    
Common Stock [Member]
      
Share based payments of warrants 0    
Debt Conversion, Converted Instrument, Shares Issued (in shares) 110,000   3,555
Initial Public Offering For Underwriting Fee (in shares) 345,000    
Common Class B [Member]
      
Share based payments of warrants 0    
Debt Conversion, Converted Instrument, Shares Issued (in shares)     0
Initial Public Offering For Underwriting Fee (in shares) 0    
Common stock shares swapped (in shares)   860,000  
Common stock shares held by founders (in shares)   1,075,000  
Common Stock Offering [Member]
      
Initial Public Offering For Underwriting Fee (in shares)   263,637  
Common stock issued for issuance costs   580,000  
Number Of Stock To Be Issued Upon Conversion Of Warrants (in shares)   136,368  
Warrants Issued During Period Value   $ 64,174