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Supplemental disclosure of non-cash investing and financing activities (USD $)
 3 Months Ended 62 Months Ended
Mar. 31, 2013
Mar. 31, 2013
Warrants Authorized For Issuance To Acquire Common Stock Shares Number (in shares)   345,000
Share based payments of warrants   $ 128,000
Debt Conversion, Converted Instrument, Shares Issued (in shares)   3,555
Common stock issued in partial satisfaction of accounts payable   440,000
Stock Issued During Period, Shares, Issued for Services (in shares) 22,500  
Stock Issued During Period, Value, Issued for Services 113,000  
Common stock issued, shares (in shares)   68,091
Stock issued   126,000
Common stock shares issued to discharge common stock to be issued (in shares)   49,728
Common stock shares cancelled (in shares)   5,825
Common stock value cancelled   10,000
Common Stock Share Issued To Partially Satisfy Compensation (in shares)   52,375
Common stock value issued to partially satisfy compensation   115,000
Accounts payable to vendors   46,000
Fair value of assets acquired   2,000
Interest Bearing Promissory Note   48,000
Stock Issued During Period, Shares, Other (in shares)   10,834
Stock Issued During Period, Value, Other   20,000
Common Stock Value Issued To Discharge Common Stock To Be Issued One   99,000
Common Stock Value Issued To Discharge Common Stock To Be Issued Two   90,000
Stock granted to employees 30,000  
Employee Stock Option [Member]
    
Share Based Compensation Arrangement By Share Based Payment Award Shares Issued (in shares)   75,000
Stock granted to employees   50,000
Stock Granted During Period, Value, Share-based Compensation, Gross   275,000
Common Stock [Member]
    
Debt Conversion, Converted Instrument, Shares Issued (in shares)   110,000
Common stock issued in partial satisfaction of accounts payable   8,000
Common Stock Offering [Member]
    
Number Of Stock To Be Issued Upon Conversion Of Warrants (in shares)   136,368
Common stock issued for issuance costs   580,000
Warrants Issued During Period Value   $ 64,000
Fees Related To Common Stock Offering (in shares)   263,637
Common Class B [Member]
    
Common stock shares swapped (in shares)   860,000
Common stock shares held by founders (in shares)   1,075,000