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Supplemental disclosure of non-cash investing and financing activities (USD $)
 6 Months Ended 65 Months Ended 6 Months Ended 65 Months Ended 6 Months Ended 65 Months Ended 6 Months Ended 65 Months Ended
Jun. 30, 2012
Jun. 30, 2013
Jun. 30, 2013
Issue One [Member]
Jun. 30, 2013
Issue Two [Member]
Jun. 30, 2013
Consultant [Member]
Jun. 30, 2012
Consultant [Member]
Jun. 30, 2013
Consultant [Member]
Jun. 30, 2013
Directors [Member]
Jun. 30, 2012
Directors [Member]
Jun. 30, 2013
MDB Capital Group LLC [Member]
Jun. 30, 2012
Common Stock [Member]
Jun. 30, 2013
Common Stock [Member]
Jun. 30, 2013
Common Stock Offering [Member]
Jun. 30, 2013
Common Class B [Member]
Number Of Stock To Be Issued Upon Conversion Of Warrants (in shares)   136,368                        
Warrants Authorized For Issuance To Acquire Common Stock Shares Number (in shares) 345,000                          
Share based payments of warrants $ 128,000                          
Debt Conversion, Converted Instrument, Shares Issued (in shares)                     110,000 3,555    
Common stock issued in partial satisfaction of accounts payable 440,000 8,000                        
Stock Issued During Period, Shares, Issued for Services (in shares)         11,250 18,000 2,000 30,000 20,799 454,547        
Stock Issued During Period, Value, Issued for Services         102,000 72,000 4,000 150,000 103,000 1,000,000        
Common stock issued for issuance costs                         580,000  
Common stock issued, shares (in shares)   68,091                        
Stock issued   126,000                        
Common stock shares issued to discharge common stock to be issued (in shares)   49,728                        
Common stock shares cancelled (in shares)   5,825                        
Common stock value cancelled   10,000                        
Common stock shares swapped (in shares)                           860,000
Common stock shares held by founders (in shares)                           1,075,000
Common Stock Share Issued To Partially Satisfy Compensation (in shares)   52,375                        
Common stock value issued to partially satisfy compensation   115,000                        
Accounts payable to vendors   46,000                        
Fair value of assets acquired   2,000                        
Interest Bearing Promissory Note   48,000                        
Warrants Issued During Period Value                         64,000  
Stock Issued During Period, Shares, Other (in shares)   10,834                        
Stock Issued During Period, Value, Other   20,000                        
Common Stock Value Issued To Discharge Common Stock To Be Issued One   99,000                        
Common Stock Value Issued To Discharge Common Stock To Be Issued Two   90,000                        
Share Based Compensation Arrangement By Share Based Payment Award Shares Issued (in shares)     50,000 75,000                    
Stock Granted During Period, Value, Share-based Compensation, Gross   $ 275,000                        
Initial Public Offering For Under writing Fee                         263,637