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Supplemental disclosure of non-cash investing and financing activities (USD $) | 12 Months Ended | 47 Months Ended | 12 Months Ended | 47 Months Ended | 12 Months Ended | 47 Months Ended | 12 Months Ended | 47 Months Ended
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Dec. 31, 2012 | Dec. 31, 2011 | Dec. 31, 2011 Issue One [Member] | Dec. 31, 2011 Issue Two [Member] | Dec. 31, 2013 Consultant [Member] | Dec. 31, 2012 Consultant [Member] | Dec. 31, 2013 Directors [Member] | Dec. 31, 2012 Directors [Member] | Dec. 31, 2011 MDB Capital Group LLC [Member] | Dec. 31, 2012 Common Stock [Member] | Dec. 31, 2011 Common Stock [Member] | Dec. 31, 2011 Common Stock Offering [Member] | Dec. 31, 2011 Common Class B [Member] | Dec. 31, 2012 Common Class B [Member] Common Stock [Member] | Dec. 31, 2011 Common Class B [Member] Common Stock [Member]
Number Of Stock To Be Issued Upon Conversion Of Warrants (in shares) |  |  |  |  |  |  |  |  |  |  |  | 136,368 |  |  |
Warrants Authorized For Issuance To Acquire Common Stock Shares Number (in shares) | 345,000 |  |  |  |  |  |  |  |  |  |  |  |  |  |
Share based payments of warrants | $ 128,000 | $ 112,000 |  |  |  |  |  |  |  | $ 0 | $ 0 |  |  | $ 0 | $ 0
Debt Conversion, Converted Instrument, Shares Issued (in shares) |  |  |  |  |  |  |  |  |  | 110,000 | 3,555 |  |  |  |
Common stock issued in partial satisfaction of accounts payable | 440,000 | 8,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Stock Issued During Period, Shares, Issued for Services (in shares) |  | 2,000 |  |  | 11,250 | 18,000 | 30,000 | 20,799 | 454,547 |  |  |  |  |  |
Stock Issued During Period, Value, Issued for Services |  | 4,000 |  |  | 102,000 | 72,000 | 150,000 | 103,000 | 1,000,000 |  |  |  |  |  |
Common stock issued for issuance costs |  |  |  |  |  |  |  |  |  |  |  | 580,000 |  |  |
Common stock issued, shares (in shares) |  | 68,091 |  |  |  |  |  |  |  |  |  |  |  |  |
Stock issued |  | 126,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock shares issued to discharge common stock to be issued (in shares) |  | 49,728 |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock shares cancelled (in shares) |  | 5,825 |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock value cancelled |  | 10,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock shares swapped (in shares) |  |  |  |  |  |  |  |  |  |  |  |  | 860,000 |  |
Common stock shares held by founders (in shares) |  |  |  |  |  |  |  |  |  |  |  |  | 1,075,000 |  |
Common Stock Share Issued To Partially Satisfy Compensation (in shares) |  | 52,375 |  |  |  |  |  |  |  |  |  |  |  |  |
Common stock value issued to partially satisfy compensation |  | 115,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Accounts payable to vendors |  | 46,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Fair value of assets acquired |  | 2,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Interest Bearing Promissory Note |  | 48,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Warrants Issued During Period Value |  |  |  |  |  |  |  |  |  |  |  | 64,000 |  |  |
Stock Issued During Period, Shares, Other (in shares) |  | 10,834 |  |  |  |  |  |  |  |  |  |  |  |  |
Stock Issued During Period, Value, Other |  | 20,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Common Stock Value Issued To Discharge Common Stock To Be Issued One |  | 99,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Common Stock Value Issued To Discharge Common Stock To Be Issued Two |  | 90,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Share Based Compensation Arrangement By Share Based Payment Award Shares Issued (in shares) |  |  | 50,000 | 75,000 |  |  |  |  |  |  |  |  |  |  |
Stock Granted During Period, Value, Share-based Compensation, Gross |  | $ 275,000 |  |  |  |  |  |  |  |  |  |  |  |  |
Initial Public Offering For Under writing Fee |  |  |  |  |  |  |  |  |  |  |  | 263,637 |  |  |

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