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Supplemental disclosure of non-cash investing and financing activities (USD $)
 12 Months Ended 47 Months Ended 12 Months Ended 47 Months Ended 12 Months Ended 47 Months Ended 12 Months Ended 47 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2011
Issue One [Member]
Dec. 31, 2011
Issue Two [Member]
Dec. 31, 2013
Consultant [Member]
Dec. 31, 2012
Consultant [Member]
Dec. 31, 2013
Directors [Member]
Dec. 31, 2012
Directors [Member]
Dec. 31, 2011
MDB Capital Group LLC [Member]
Dec. 31, 2012
Common Stock [Member]
Dec. 31, 2011
Common Stock [Member]
Dec. 31, 2011
Common Stock Offering [Member]
Dec. 31, 2011
Common Class B [Member]
Dec. 31, 2012
Common Class B [Member]
Common Stock [Member]
Dec. 31, 2011
Common Class B [Member]
Common Stock [Member]
Number Of Stock To Be Issued Upon Conversion Of Warrants (in shares)                       136,368      
Warrants Authorized For Issuance To Acquire Common Stock Shares Number (in shares) 345,000                            
Share based payments of warrants $ 128,000 $ 112,000               $ 0 $ 0     $ 0 $ 0
Debt Conversion, Converted Instrument, Shares Issued (in shares)                   110,000 3,555        
Common stock issued in partial satisfaction of accounts payable 440,000 8,000                          
Stock Issued During Period, Shares, Issued for Services (in shares)   2,000     11,250 18,000 30,000 20,799 454,547            
Stock Issued During Period, Value, Issued for Services   4,000     102,000 72,000 150,000 103,000 1,000,000            
Common stock issued for issuance costs                       580,000      
Common stock issued, shares (in shares)   68,091                          
Stock issued   126,000                          
Common stock shares issued to discharge common stock to be issued (in shares)   49,728                          
Common stock shares cancelled (in shares)   5,825                          
Common stock value cancelled   10,000                          
Common stock shares swapped (in shares)                         860,000    
Common stock shares held by founders (in shares)                         1,075,000    
Common Stock Share Issued To Partially Satisfy Compensation (in shares)   52,375                          
Common stock value issued to partially satisfy compensation   115,000                          
Accounts payable to vendors   46,000                          
Fair value of assets acquired   2,000                          
Interest Bearing Promissory Note   48,000                          
Warrants Issued During Period Value                       64,000      
Stock Issued During Period, Shares, Other (in shares)   10,834                          
Stock Issued During Period, Value, Other   20,000                          
Common Stock Value Issued To Discharge Common Stock To Be Issued One   99,000                          
Common Stock Value Issued To Discharge Common Stock To Be Issued Two   90,000                          
Share Based Compensation Arrangement By Share Based Payment Award Shares Issued (in shares)     50,000 75,000                      
Stock Granted During Period, Value, Share-based Compensation, Gross   $ 275,000                          
Initial Public Offering For Under writing Fee                       263,637