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Segment and Geographic Information
 3 Months Ended
Oct. 31, 2022
Segment Reporting [Abstract]  
Segment and Geographic Information

Note 12—Segment and Geographic Information

 

Segment

 

Operating segments are components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker (“CODM”), or decision-making group, in deciding how to allocate resources and in assessing performance. The Company’s chief operating decision maker is its Chief Executive Officer as of October 31, 2022. Based on the criteria established by ASC 280, Segment Reporting, the Company had one operating and reportable segment as of July 31, 2022.

 

Beginning in the first quarter of fiscal 2023, the Company revised the presentation of segment information to align with changes to how the Company’s CODM manages the business, allocates resources and assesses operating performance reports operating results based on two reportable segments which are Zedge App and GuruShots App.

 

The CODM evaluates the performance of each operating segment using revenue and income (loss) from operations. The following table provides information about the Company’s two reportable segments:

 

   Three Months Ended     
   October 31,   Change 
   2022   2021   $   % 
Revenue:                
Zedge App  $5,571   $6,028   $(457)   -7.6%
GuruShots App   1,329    
-
    1,329    nm 
Total Revenue  $6,900   $6,028    872    14.5%
                     
Segment income (loss) from operation                    
Zedge App  $1,371   $2,588   $(1,217)   -47.0%
GuruShots App   (1,572)   
-
    (1,572)   nm 
Segment income (loss) from operation  $(201)  $2,588    (2,789)   -107.8%

 

Nm-not meaningful

 

The CODM does not evaluate operating segments using asset information and, accordingly, the Company does not report asset information by segment.

 

Geographic Information

 

Net long-lived assets and total assets held outside of the United States, which are located primarily in Israel and Norway, were as follows (in thousands):

 

   United
States		   Foreign   Total 
Long-lived assets, net:            
October 31, 2022  $7,634   $14,904   $22,538 
July 31, 2022  $7,818   $15,217   $23,035 
                
Total assets:               
October 31, 2022  $27,342   $28,254   $55,596 
July 31, 2022  $26,229   $28,397   $54,626