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Segment Reporting
 12 Months Ended
Dec. 31, 2020
Segment Reporting [Abstract]  
SEGMENT REPORTING

16. SEGMENT REPORTING 


In its operation of the business, management, including our chief operating decision maker, who is also our Chief Executive Officer, reviews certain financial information, including segmented internal profit and loss statements prepared on a basis not consistent with GAAP. The Company operates in four segments starting in fiscal 2019: shared shopping mall membership fee, fruit related products, sales of goods and others. Our concentrated juice and juice beverages are primarily produced by the Company’s Jingyang factory. The operation of fruit related products is classified as discontinued operation as disclosed in Note 15.  


In compliance with the Company’s business transformation strategy, membership fees from the shared shopping mall and sales of goods through the shared shopping mall platform started to generate the main revenues for the Company and became more and more important business sections of the Company since fiscal year 2019, while its traditional business section of seasonal fruit related products continued to shrink in fiscal year 2019.


Some of our operation might not individually meet the quantitative thresholds for determining reportable segments and we determine the reportable segments based on the discrete financial information provided to the chief operating decision maker. The chief operating decision maker evaluates the results of each segment in assessing performance and allocating resources among the segments. Since there is an overlap of services provided and products manufactured between different subsidiaries of the Company, the Company does not allocate operating expenses and assets based on the product segments. Therefore, operating expenses and asset information by segment are not presented. Segment profit represents the gross profit of each reportable segment.


For fiscal year 2020:  


   CCM Shopping
Mall Membership		   Sales of Goods   Others   Total 
Reportable segment revenue  $338,288   $9,991   $23,210   $371,489 
Inter-segment loss   -    833    -    833 
Revenue from external customers  $338,288    9,159    23,210    370,656 
Segment gross profit  $333,971   $1,668   $(269)  $335,370 

For fiscal year 2019:  


   CCM Shopping
Mall Membership		   Sales of Goods   Others   Total 
Reportable segment revenue  $541,740   $371,623   $404,344   $1,317,707 
Inter-segment loss   -    -    376,591    376,591 
Revenue from external customers   541,740    371,623    27,754    941,117 
Segment gross profit  $400,282   $48,243   $1,465   $449,989