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SEGMENT REPORTING (Tables) | 12 Months Ended
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Dec. 31, 2019
SEGMENT REPORTING |
Schedule of components of net revenues |
|  | Year ended December 31, 2019
|  | Product sales |  | Services |  | Consolidated
Revenues |  | $ | 236,705 |  | $ | 6,921 |  | $ | 243,626
Cost of revenues |  |  | 144,061 |  |  | 1,968 |  |  | 146,029
Gross profit |  |  | 92,644 |  |  | 4,953 |  |  | 97,597
Unallocated operating expenses |  |  |  |  |  |  |  |  | 113,649
Loss from operations |  |  |  |  |  |  |  |  | (16,052)
Interest income |  |  |  |  |  |  |  |  | 297
Interest expense |  |  |  |  |  |  |  |  | (66)
Change in fair value of convertible promissory notes |  |  |  |  |  |  |  |  | 14,591
Other income, net |  |  |  |  |  |  |  |  | 283
Loss before income tax expense and gain from equity method investment |  |  |  |  |  |  |  | $ | (947)
|  | Year ended December 31, 2018
|  | Product sales |  | Services |  | Consolidated
Revenues |  | $ | 216,407 |  | $ | 11,132 |  | $ | 227,539
Cost of revenues |  |  | 156,326 |  |  | 10,017 |  |  | 166,343
Gross profit |  |  | 60,081 |  |  | 1,115 |  |  | 61,196
Unallocated operating expenses |  |  |  |  |  |  |  |  | 98,677
Loss from operations |  |  |  |  |  |  |  |  | (37,481)
Interest income |  |  |  |  |  |  |  |  | 487
Interest expense |  |  |  |  |  |  |  |  | (5)
Change in fair value of convertible promissory notes |  |  |  |  |  |  |  |  | (22,791)
Loss before income tax expense |  |  |  |  |  |  |  | $ | (59,790)
|  | Year ended December 31, 2017
|  | Product sales |  | Services |  | Consolidated
Revenues |  | $ | 293,951 |  | $ | 25,930 |  | $ | 319,881
Cost of revenues |  |  | 189,816 |  |  | 24,445 |  |  | 214,261
Gross profit |  |  | 104,135 |  |  | 1,485 |  |  | 105,620
Unallocated operating expenses |  |  |  |  |  |  |  |  | 115,787
Loss from operations |  |  |  |  |  |  |  |  | (10,167)
Exchange loss on offshore bank accounts |  |  |  |  |  |  |  |  | (89)
Interest income |  |  |  |  |  |  |  |  | 581
Loss before income tax expense |  |  |  |  |  |  |  | $ | (9,675)
Schedule of components of the Group's cost |
|  | Year ended December 31,
|  | 2017 |  | 2018 |  | 2019
Apparel |  | $ | 99,160 |  | $ | 72,871 |  | $ | 78,954
Other general merchandise (1) |  |  | 194,791 |  |  | 143,536 |  |  | 157,751
Total product sales revenues |  | $ | 293,951 |  | $ | 216,407 |  | $ | 236,705
(1)Others mainly include products such as small accessories and gadgets, home garden, electronics and communication devices and others.
Summary of total net revenues generated in different geographic locations and as a percentage of total net revenues |
|  | Year ended December 31,
|  | 2017 |  | 2018 |  | 2019
|  | Revenues |  | % |  | Revenues |  | % |  | Revenues |  | %
Europe |  | $ | 153,697 |  | 48.1 |  | $ | 109,781 |  | 48.2 |  | $ | 87,586 |  | 36.0
North America |  |  | 73,339 |  | 22.9 |  |  | 51,206 |  | 22.5 |  |  | 37,932 |  | 15.6
Other countries |  |  | 92,845 |  | 29.0 |  |  | 66,552 |  | 29.3 |  |  | 118,108 |  | 48.4
Total revenues |  | $ | 319,881 |  | 100.0 |  | $ | 227,539 |  | 100.0 |  | $ | 243,626 |  | 100.0

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