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SEGMENT REPORTING (Details) $ in Thousands | 12 Months Ended
--- | ---
Dec. 31, 2025 USD ($) segment | Dec. 31, 2024 USD ($) | Dec. 31, 2023 USD ($)
SEGMENT REPORTING |  |  |
Number of operating segments | segment | 2 |  |
Number Of Reportable Segments Not Disclosed Flag | true |  |
Revenues | $ 224,315 | $ 255,287 | $ 629,428
Total cost of revenues | 78,439 | 101,795 | 269,496
Gross profit | 145,876 | 153,492 | 359,932
Fulfillment | 16,593 | 18,932 | 34,916
Selling and marketing | 102,498 | 111,919 | 302,694
General and administrative | 19,562 | 25,735 | 34,078
Other operating income, net | (743) | (876) | (1,361)
Income / (loss) from operations | 7,966 | (2,218) | (10,395)
Interest income | 7 | 90 | 350
Interest expense | (17) |  | (4)
Other income, net | 262 | (400) | 499
Total other (loss) / income | 252 | (310) | 845
Income / (loss) before income tax | 8,218 | (2,528) | (9,550)
Revenue recognized at a point in time |  |  |
SEGMENT REPORTING |  |  |
Revenues | 215,555 | 242,446 | 615,341
Revenue recognized over time |  |  |
SEGMENT REPORTING |  |  |
Revenues | 8,760 | 12,841 | 14,087
Operating Segments | Product sales |  |  |
SEGMENT REPORTING |  |  |
Total cost of revenues | 76,683 | 98,926 | 265,964
Gross profit | 139,092 | 144,774 | 351,276
Fulfillment | 11,992 | 12,308 | 29,580
Selling and marketing | 102,478 | 111,825 | 302,245
General and administrative | 15,854 | 22,506 | 29,138
Other operating income, net | (58) | (214) | (351)
Income / (loss) from operations | 8,826 | (1,651) | (9,336)
Interest income | 7 | 53 | 270
Interest expense | (17) |  |
Other income, net | 246 | (472) | 485
Total other (loss) / income | 236 | (419) | 755
Income / (loss) before income tax | 9,062 | (2,070) | (8,581)
Operating Segments | Product sales | Revenue recognized at a point in time |  |  |
SEGMENT REPORTING |  |  |
Revenues | 215,555 | 242,446 | 615,341
Operating Segments | Product sales | Revenue recognized over time |  |  |
SEGMENT REPORTING |  |  |
Revenues | 220 | 1,254 | 1,899
Operating Segments | Services |  |  |
SEGMENT REPORTING |  |  |
Total cost of revenues | 1,756 | 2,869 | 3,532
Gross profit | 6,784 | 8,718 | 8,656
Fulfillment | 4,601 | 6,624 | 5,336
Selling and marketing |  |  | 415
General and administrative | 1,705 | 1,381 | 1,725
Other operating income, net | (685) | (662) | (1,010)
Income / (loss) from operations | 1,163 | 1,375 | 2,190
Interest income |  | 37 | 80
Interest expense |  |  | (4)
Other income, net | 16 | 72 | 14
Total other (loss) / income | 16 | 109 | 90
Income / (loss) before income tax | 1,179 | 1,484 | 2,280
Operating Segments | Services | Revenue recognized over time |  |  |
SEGMENT REPORTING |  |  |
Revenues | 8,540 | 11,587 | 12,188
Corporate and Unallocated |  |  |
SEGMENT REPORTING |  |  |
Selling and marketing | 20 | 94 | 34
General and administrative | 2,003 | 1,848 | 3,215
Income / (loss) from operations | (2,023) | (1,942) | (3,249)
Income / (loss) before income tax | $ (2,023) | $ (1,942) | $ (3,249)

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