<SEC-DOCUMENT>0001104659-21-065065.txt : 20210611
<SEC-HEADER>0001104659-21-065065.hdr.sgml : 20210611
<ACCEPTANCE-DATETIME>20210512145934
<PRIVATE-TO-PUBLIC>
ACCESSION NUMBER:		0001104659-21-065065
CONFORMED SUBMISSION TYPE:	CORRESP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20210512

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Digital Brands Group, Inc.
		CENTRAL INDEX KEY:			0001668010
		STANDARD INDUSTRIAL CLASSIFICATION:	RETAIL-APPAREL & ACCESSORY STORES [5600]
		IRS NUMBER:				461942864
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		CORRESP

	BUSINESS ADDRESS:	
		STREET 1:		4700 S. BOYLE AVE
		CITY:			VERNON
		STATE:			CA
		ZIP:			90058
		BUSINESS PHONE:		(720)937-9286

	MAIL ADDRESS:	
		STREET 1:		4700 S. BOYLE AVE
		CITY:			VERNON
		STATE:			CA
		ZIP:			90058

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	Denim LA, Inc.
		DATE OF NAME CHANGE:	20160225
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    <TD STYLE="width: 42%"><P STYLE="font: 24pt Times New Roman, Times, Serif; margin: 0pt 0">manatt</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">manatt | phelps | phillips</P></TD>
    <TD STYLE="width: 58%"><P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Thomas Poletti</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Manatt, Phelps&nbsp;&amp; Phillips, LLP</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Direct Dial: (714) 371-2501</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">E-mail: TPoletti@manatt.com</P></TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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    <TD STYLE="width: 43%; font-size: 10pt"><FONT STYLE="font-size: 10pt">May&nbsp;12, 2021</FONT></TD>
    <TD STYLE="width: 57%; font-size: 10pt; text-align: right">&nbsp;</TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><FONT STYLE="text-transform: uppercase"><B>Via
EDGAR</B></FONT></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">Division of Corporation Finance<BR>
U.S. Securities&nbsp;&amp; Exchange Commission<BR>
100 F Street, NE<BR>
Washington, D.C. 20549</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Attention: Mr.&nbsp;Shapiro, Ms.&nbsp;Brillant,
Ms.&nbsp;Beech and Ms.&nbsp;Peyser, Office of Trade&nbsp;&amp; Services</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<TD STYLE="width: 6%; text-align: left"><B>Re:</B></TD><TD STYLE="text-align: justify; width: 94%"><B>Digital Brands Group,&nbsp;Inc.</B></TD>
</TR><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: left"><B>&nbsp;</B></TD><TD STYLE="text-align: justify"><B>Amendment No.&nbsp;4 to Registration Statement on Form&nbsp;S-1</B></TD></TR>
     <TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: left"><B>&nbsp;</B></TD><TD STYLE="text-align: justify"><B>Filed May&nbsp;11, 2021</B></TD></TR>
     <TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: left"><B>&nbsp;</B></TD><TD STYLE="text-align: justify"><B>CIK No.&nbsp;0001668010</B></TD></TR>
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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">Dear Mr.&nbsp;Shapiro, Ms.&nbsp;Brillant, Ms.&nbsp;Beech
and Ms.&nbsp;Peyser:</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify">On behalf of our client, Digital Brands Group,&nbsp;Inc.
(the &ldquo;<U>Company</U>&rdquo;), we hereby file Amendment No.&nbsp;5 to the Company&rsquo;s Registration Statement on Form&nbsp;S-1
(the &ldquo;<U>Amendment No.&nbsp;5</U>&rdquo;). Amendment No.&nbsp;5 is filed to provide responses to comments (the &ldquo;<U>Comments</U>&rdquo;)
of the staff (the &ldquo;<U>Staff</U>&rdquo;) of the Securities and Exchange Commission (the &ldquo;<U>Commission</U>&rdquo;) issued in
a letter dated May&nbsp;11, 2021 (the &ldquo;<U>Staff&rsquo;s Letter</U>&rdquo;) relating to the Company&rsquo;s Amendment No.&nbsp;4
to Registration Statement on Form&nbsp;S-1 as submitted with the Commission on May&nbsp;11, 2021. In order to facilitate your review,
we have responded, on behalf of the Company, to each of the Comments set forth in the Staff&rsquo;s Letter, on a point by point basis.
The Comments are set forth below in bold font and our response follows each respective Comment. In our response, page&nbsp;number references
are to Amendment No.&nbsp;5. Terms used but not defined herein have the respective meanings assigned thereto in Amendment No.&nbsp;5.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify"><B><U>Amendment No.&nbsp;4 to Registration Statement
on Form&nbsp;S-1 Filed May&nbsp;11, 2021</U></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Description of Capital Stock</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Anti-Takeover Provisions and Choice of Forum, page&nbsp;106</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt"><B>1.</B></FONT><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<FONT STYLE="font-size: 10pt">Disclose
the super-majority vote required to amend your Bylaws.</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><U>Response</U>: The Company&rsquo;s Form&nbsp;of
Sixth Amended and Restated Charter and Form&nbsp;of Amended and Restated Bylaws attached as Exhibits 3.3 and 3.5, respectively, to the
Registration Statement have been amended to reflect a simple majority vote required to amend the Company&rsquo;s Bylaws.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
  <TR STYLE="vertical-align: top">
    <TD STYLE="width: 42%"><P STYLE="font: 24pt Times New Roman, Times, Serif; margin: 0pt 0">manatt</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">manatt | phelps | phillips</P></TD>
    <TD STYLE="width: 58%"><P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Thomas Poletti</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Manatt, Phelps&nbsp;&amp; Phillips, LLP</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Direct Dial: (714) 371-2501</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">E-mail: TPoletti@manatt.com</P></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Choice of Forum, page&nbsp;107</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt"><B>2.</B></FONT><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<FONT STYLE="font-size: 10pt">We
note the exclusive forum provision in your second amended and restated certificate of incorporation provides that the federal district
courts of the United States of America shall be the exclusive forum for the resolution of any complaint asserting a cause of action arising
under the Securities Act, yet your disclosure in this section states that the exclusive forum provision does not apply to the Securities
Act. Please revise for consistency with your charter. In addition, we note that Section&nbsp;22 of the Securities Act creates concurrent
jurisdiction for federal and state courts over all suits brought to enforce any duty or liability created by the Securities Act or the
rules&nbsp;and regulations thereunder. Accordingly, please also revise your risk factor on page&nbsp;36 to affirmatively state that there
is uncertainty as to whether a court would enforce such provision.</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><U>Response</U>: Per the SEC&rsquo;s Comment, the
Registration Statement has been revised accordingly.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Digital Brands Group,&nbsp;Inc. Consolidated Financial Statements,
page&nbsp;F-1</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt"><B>3.</B></FONT><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<FONT STYLE="font-size: 10pt">We
note per the summary on page&nbsp;6 that immediately prior to the effective date of this offering, all shares of outstanding preferred
stock will be converted into shares of common stock on a one-for-one basis, and then split in a 1-for-15.625 reverse stock split. Please
revise your financial statements to give retroactive effect to the change in capital structure pursuant to SAB Topic 4:C. Please also
ensure that the disclosures throughout the filing are consistently presented to give retroactive effect to these changes.</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><U>Response</U>: In response to the Commission's comment #3, the Company has updated its historical financials - where applicable - to reflect the reverse
split on outstanding shares of common stock, which effective on the date of the proposed initial public offering. With respect to outstanding
preferred shares, the Company incorporated a disclosure in the applicable financial statements that notes proportional adjustments to
existing conversion ratios will be made for each series of outstanding preferred stock. This presentation / methodology was discussed
with a representative of the Commission Staff and has been similarly used in recent filings that have been approved by the Commission
(e.g., Hoth Therapeutics, Inc.).</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Report of Independent Registered Public Accounting Firm, page&nbsp;F-2</U></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt"><B>4.</B></FONT><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<FONT STYLE="font-size: 10pt">Please
ensure that your auditors revise their report to reference the above changes in capital and to dual-date their opinion in accordance with
paragraph .05 of PCAOB Auditing Standard 3110.</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><U>Response</U>: Per the SEC&rsquo;s Comment, the
auditor&rsquo;s report has been revised accordingly.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"></P>

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<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<TABLE CELLSPACING="0" CELLPADDING="0" STYLE="width: 100%; font: 10pt Times New Roman, Times, Serif; border-collapse: collapse">
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    <TD STYLE="width: 42%"><P STYLE="font: 24pt Times New Roman, Times, Serif; margin: 0pt 0">manatt</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">manatt | phelps | phillips</P></TD>
    <TD STYLE="width: 58%"><P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right"><B>Thomas Poletti</B></P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Manatt, Phelps&nbsp;&amp; Phillips, LLP</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">Direct Dial: (714) 371-2501</P>
    <P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: right">E-mail: TPoletti@manatt.com</P></TD></TR>
  </TABLE>
<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><U>Note 7: Liabilities and Debt, page&nbsp;F-22</u></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0"><FONT STYLE="font-size: 10pt"><B>5.</B></FONT><B>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<FONT STYLE="font-size: 10pt">We
note per your revised disclosure in Footnote 7 that the facility due date was extended to December&nbsp;31, 2022 &quot;with certain payments
due prior to such date upon the occurrence of contingent events defined by the amended agreement.&quot; Please expand your disclosure
to explain in detail &quot;certain payments&quot; and &quot;the occurrence of contingent events.&quot; Your revised disclosure should
be consistent with the information provided in the Liquidity and Capital Resources discussion on page&nbsp;73.</FONT></B></P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-indent: 0.5in"><U>Response</U>: Per the SEC&rsquo;s Comment, the
Registration Statement has been revised accordingly.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0; text-align: justify; text-indent: 0.5in">Should you or the Staff have
additional questions or comments regarding the foregoing, please do not hesitate to contact the undersigned at (714) 371-2501.</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<TD STYLE="width: 50%; text-align: left">&nbsp;</TD><TD STYLE="text-align: justify; width: 50%">Sincerely,</TD>
</TR><TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: justify">&nbsp;</TD></TR>
     <TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="border-bottom: Black 1pt solid; text-align: justify">/s/ Thomas Poletti</TD></TR>
     <TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: justify">&nbsp;</TD></TR>
     <TR STYLE="vertical-align: top; text-align: justify">
<TD STYLE="text-align: left">&nbsp;</TD><TD STYLE="text-align: justify">Thomas Poletti</TD></TR>
     </TABLE>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

<P STYLE="font: 10pt Times New Roman, Times, Serif; margin: 0pt 0">&nbsp;</P>

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<TD STYLE="width: 6%">cc:</TD><TD STYLE="width: 44%; text-align: left">John
Hilburn Davis, Chief Executive Officer</TD><TD STYLE="text-align: justify; width: 50%">&nbsp;</TD>
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