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Description of Business and Significant Accounting Policies - Revenue Recognition and Sales Returns, Advertising Expenses, Income Taxes, Earnings Per Share, and Operating Segments (Details) | 12 Months Ended
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Feb. 01, 2020 USD ($) Segment shares | Feb. 02, 2019 USD ($) shares | Feb. 03, 2018 USD ($) shares
Valuation and Qualifying Accounts Disclosure [Line Items] |  |  |
Distribution Expense | $ 24,600,000 | $ 22,600,000 | $ 20,800,000
Liability for sales returns | 1,554,000 | 1,520,000 |
Sales return reserve product recovery asset | 695,000 | 596,000 |
Deferred revenue | 656,000 | 987,000 |
Contract assets in inventory | 319,000 | 443,000 |
Advertising expense | $ 15,000,000 | $ 12,800,000 | $ 10,500,000
Tax benefit likelihood recognized | 50.00% |  |
Stock options not included in the computation of diluted earnings per share (in shares) | shares | 1,521,000 | 923,000 | 686,000
Number of reportable segments | Segment | 1 |  |
Prepaid Advertising | $ 273,000 | $ 421,000 |

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- Definition Amount represents total cost incurred at our distribution centers for receiving, warehousing and preparing product for delivery. They are capitalized as a cost of inventory and expensed based on estimated inventory turns and are included in cost of sales in the consolidated statements of income. + References No definition available. + Details
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- Definition Amount charged to advertising expense for the period, which are expenses incurred with the objective of increasing revenue for a specified brand, product or product line. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 35 -Section 50 -Paragraph 1 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6420018&loc=d3e36677-107848 + Details
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- Definition Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues. + References No definition available. + Details
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