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Segment information (Tables) | 12 Months Ended
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Dec. 31, 2025
Segment Reporting [Abstract] |
Schedule of Segment Reporting Information | Significant segment expenses include employee compensation, stock-based compensation, merchant fees, and consulting and outside provider costs. Other operating expenses include all remaining costs necessary to operate our business and primarily include advertising, corporate compliance, and overhead expenses. The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM: Schedule of Segment Reporting Information
|  | 2025 |  |  | 2024 |
|  | Year Ended December 31, |
|  | 2025 |  |  | 2024 |
Net Sales |  | $ | 83,181,716 |  |  | $ | 88,934,036 |
Cost of sales |  |  | 67,686,362 |  |  |  | 75,789,255 |
Gross profit |  |  | 15,495,354 |  |  |  | 13,144,781 |
Operating expenses |  |  |  |  |  |  |  |
Employee compensation and benefits |  |  | 6,175,515 |  |  |  | 6,520,852 |
Stock-based compensation expense |  |  | 6,302,614 |  |  |  | 11,634,708 |
Merchant and bank fees |  |  | 4,250,638 |  |  |  | 3,812,064 |
Facility costs |  |  | 602,955 |  |  |  | 560,937 |
Consulting and outside provider costs |  |  | 2,263,779 |  |  |  | 2,395,550 |
Sales and marketing costs |  |  | 2,082,434 |  |  |  | 1,911,006 |
Depreciation of capitalized software costs |  |  | 646,173 |  |  |  | 1,472,974 |
Amortization of intangible assets |  |  | 2,271,673 |  |  |  | 2,431,668 |
Other operating expenses |  |  | 1,254,319 |  |  |  | 780,748 |
Total operating expenses |  |  | 25,850,100 |  |  |  | 31,520,507 |
Loss from operations |  | $ | (10,354,746 | ) |  | $ | (18,375,726 | )

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-25 Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-22 Reference 3: http://fasb.org/us-gaap/role/ref/legacyRef -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-30 + Details
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