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Segment information (Tables)
 12 Months Ended
Dec. 31, 2025
Segment Reporting [Abstract]  
Schedule of Segment Reporting Information

Significant segment expenses include employee compensation, stock-based compensation, merchant fees, and consulting and outside provider costs. Other operating expenses include all remaining costs necessary to operate our business and primarily include advertising, corporate compliance, and overhead expenses. The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM:

 

Schedule of Segment Reporting Information

       
  

Year Ended

December 31,

 
   2025   2024 
         
Net Sales  $83,181,716   $88,934,036 
Cost of sales   67,686,362    75,789,255 
Gross profit   15,495,354    13,144,781 
           
Operating expenses          
Employee compensation and benefits   6,175,515    6,520,852 
Stock-based compensation expense   6,302,614    11,634,708 
Merchant and bank fees   4,250,638    3,812,064 
Facility costs   602,955    560,937 
Consulting and outside provider costs   2,263,779    2,395,550 
Sales and marketing costs   2,082,434    1,911,006 
Depreciation of capitalized software costs   646,173    1,472,974 
Amortization of intangible assets   2,271,673    2,431,668 
Other operating expenses   1,254,319    780,748 
Total operating expenses   25,850,100    31,520,507 
Loss from operations  $(10,354,746)  $(18,375,726)