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CAPITAL STRUCTURE (Details Narrative) (USD $)
 3 Months Ended 9 Months Ended 3 Months Ended 9 Months Ended
Apr. 30, 2013
Apr. 30, 2013
Jul. 31, 2012
Oct. 31, 2012
Accredited investor
Apr. 30, 2013
Accredited investor
Apr. 30, 2013
Director
Common Stock, Shares Authorized 200,000,000 200,000,000 200,000,000      
Common Stock, Shares, Issued 25,305,532 25,305,532 24,709,282      
Common Stock, Shares, Outstanding 25,305,532 25,305,532 24,709,282      
Stock Issued During Period, Shares, New Issues       16,250 16,250 180,000
Stock Issued During Period, Value, New Issues       $ 6,500 $ 6,500 $ 70,200
Stock issued for cash, shares         400,000  
Stock issued for cash, value         100,000  
Preferred Stock, Shares Authorized 100,000,000 100,000,000 100,000,000      
Preferred Stock, Shares Issued 0 0 0      
Black Scholes value included in general and administrative expenses $ 43,151 $ 43,151