XML 25 R4.htm IDEA: XBRL DOCUMENT v2.4.0.6
Consolidated Statements of Operations
In Thousands, except Share data, unless otherwise specified
 12 Months Ended
Dec. 31, 2011
USD ($)
Dec. 31, 2011
CNY
Dec. 31, 2010
CNY
Dec. 31, 2009
CNY
Revenues:        
Net advertising revenues $ 74,012 [1] 465,824 [1] 204,369 [1] 81,632 [1]
Paid service revenues 77,022 [1] 484,768 [1] 324,326 [1] 180,715 [1]
Total revenues 151,034 950,592 528,695 262,347
Cost of revenues (88,129) [1],[2] (554,676) [1],[2] (299,423) [1],[2] (170,062) [1],[2]
Gross profit 62,905 395,916 229,272 92,285
Operating expenses:        
Sales and marketing expenses (26,070) [1],[2] (164,082) [1],[2] (76,152) [1],[2] (46,364) [1],[2]
General and administrative expenses (12,246) [1],[2] (77,078) [1],[2] (39,955) [1],[2] (27,727) [1],[2]
Technology and product development expenses (10,966) [1],[2] (69,021) [1],[2] (31,012) [1],[2] (16,579) [1],[2]
Total operating expenses (49,282) (310,181) (147,119) (90,670)
Income from operations 13,623 85,735 82,153 1,615
Other income/(expenses):        
Interest income 1,538 9,682 582 496
Foreign currency exchange gain 3,073 19,343 313 22
Others, net 455 2,861 1,534 (186)
Income before tax 18,689 117,621 84,582 1,947
Income tax expenses (2,406) (15,146) (10,499) (1,660)
Net income attributable to Phoenix New Media Limited 16,283 102,475 74,083 287
Accretion to convertible redeemable preferred share redemption value (122,916) (773,623) (206,409) (14,129)
Income allocation to participating preferred shares (982) (6,172) (33,093) (287)
Amortization of beneficial conversion feature       (17,138)
Net loss attributable to ordinary shareholders $ (107,615) (677,320) (165,419) (31,267)
Net loss per Class A and Class B ordinary share-Basic $ (0.21) (1.30) (0.51) (0.10)
Net loss per Class A and Class B ordinary share-Diluted $ (0.21) (1.30) (0.51) (0.10)
Weighted average number of Class A and Class B ordinary shares used in computing basic net loss per share 519,227,660 519,227,660 327,045,493 321,387,913
Weighted average number of Class A and Class B ordinary shares used in computing diluted net loss per share 519,227,660 519,227,660 327,045,493 321,387,913
[1] Revenues, cost of revenues and operating expenses include transactions with related parties as follows: Net advertising revenues 3,845 4,824 26,201 4,163 Paid service revenues 157,276 294,027 445,096 70,719 Cost of revenues (24,721 ) (38,800 ) (73,833 ) (11,731 ) Sales and marketing expenses - (438 ) (663 ) (105 ) General and administrative expenses (1,155 ) (617 ) (1,139 ) (181 ) Technology and product development expenses (471 ) (314 ) (533 ) (85 )
[2] Share-based compensation was allocated in cost of revenues and operating expenses as follows: Cost of revenues 775 854 19,526 3,102 Sales and marketing expenses 2,904 4,664 18,254 2,900 General and administrative expenses 5,757 10,406 17,470 2,776 Technology and product development expenses 804 637 10,842 1,723