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Consolidated Statement of Cash Flows
In Thousands, unless otherwise specified
 12 Months Ended
Dec. 31, 2011
USD ($)
Dec. 31, 2011
CNY
Dec. 31, 2010
CNY
Dec. 31, 2009
CNY
Cash flows from operating activities:        
Net income attributable to Phoenix New Media Limited $ 16,283 102,475 74,083 287
Adjustments to reconcile net income to net cash (used in)/provided by operating activities:        
Share-based compensation cost 10,501 66,092 16,561 10,240
Allowance of provision for doubtful debts 1,894 11,926 1,049 248
Depreciation and amortization expense 1,953 12,292 8,117 6,138
Deferred income tax (1,798) (11,318) 1,572 (15)
Loss on disposal of property and equipment   2 50  
Expense allocated from Phoenix TV Group       187
Foreign exchange gain (3,073) (19,343) (313) (22)
Changes in operating assets and liabilities:        
Accounts receivable (21,764) (136,980) (42,774) (13,674)
Prepayments and other current assets (4,244) (26,713) (12,562) (1,081)
Amounts due from related parties (7,611) (47,901) (7,791) 3,186
Note receivable 183 1,150 596 (14)
Other non-current assets (1,532) (9,645) 1,981 (2,796)
Accounts payable 10,613 66,795 31,469 4,745
Advances from customers (94) (590) 2,842 3,223
Salary and welfare payable 3,028 19,055 15,947 257
Taxes payable 4,107 25,852 7,931 453
Amounts due to related parties (3,472) (21,843) (17,975) (21,129)
Accrued expenses and other current liabilities 4,975 31,310 2,983 693
Long-term liabilities 321 2,021 1,910 447
Net cash (used in)/provided by operating activities 10,270 64,637 85,676 (8,627)
Cash flows from investing activities:        
Purchase of property and equipment and intangible assets (5,319) (33,477) (18,059) (6,555)
Placement of term deposits (247,859) (1,560,002)    
Maturity of term deposit 123,291 775,979    
Cash received from liquidation of PHOENIXi 2,272 14,300    
Net cash used in investing activities (127,615) (803,200) (18,059) (6,555)
Cash flows from financing activities:        
Proceeds from issuance of Series A convertible redeemable preferred shares, net of issuance cost       169,645
Proceeds from issuance of ordinary shares upon IPO 141,899 893,098    
Proceeds from exercise of stock options 29 183 9,997 440
Repayment to VIEs' legal shareholders     (7,920)  
Payment of IPO related expenses (4,783) (30,101) (1,457)  
Net cash provided by financing activities 137,145 863,180 620 170,085
Effect of exchange rate changes on cash and cash equivalents (2,324) (14,624) (4,150) 184
Net increase in cash and cash equivalents 17,476 109,993 64,087 155,087
Cash and cash equivalents at the beginning of the period 45,627 287,173 223,086 67,999
Cash and cash equivalents at the end of the period 63,103 397,166 287,173 223,086
Supplemental disclosures of cash flow information:        
Cash paid during the period for income taxes 2,148 13,518 3,830 1,739
Supplemental disclosure of non-cash investing and financing activities:        
Conversion of Series A convertible redeemable preferred shares into ordinary shares 184,910 1,163,806    
Short-term loan waived by Phoenix TV Group 2,478 15,596    
Issuance of ordinary shares upon issuance of restricted shares and vesting of restricted share units $ 209 1,314