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Equity Investments (Cost method investments) (Details) ¥ in Millions, $ in Millions | 1 Months Ended |  |  |
--- | --- | --- | --- | ---
Dec. 31, 2015 CNY (¥) | Dec. 31, 2015 USD ($) | Jul. 31, 2016 | Apr. 30, 2015 CNY (¥) | Apr. 30, 2015 USD ($) | Jan. 31, 2015 CNY (¥)
Beijing Phoenix Lilita Information Technology Co., Ltd. ("Lilita") [Member] |  |  |  |  |  |
Schedule of Cost-method Investments [Line Items] |  |  |  |  |  |
Percentage of equity interest acquired |  |  |  |  |  | 5.00%
Aggregate purchase consideration |  |  |  |  |  | ¥ 0.5
Equity interests owned by the Company |  |  | 4.69% |  |  |
Lifeix Inc. [Member] |  |  |  |  |  |
Schedule of Cost-method Investments [Line Items] |  |  |  |  |  |
Percentage of equity interest acquired |  |  |  | 0.30% | 0.30% |
Aggregate purchase consideration |  |  |  | ¥ 6.1 | $ 1.0 |
Impairment loss | ¥ 6.4 | $ 1.0 |  |  |  |

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- Definition The amount by which the fair value of an investment is less than the amortized cost basis or carrying amount of that investment at the balance sheet date and the decline in fair value is deemed to be other than temporary, before considering whether or not such amount is recognized in earnings or other comprehensive income. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=66902209&loc=d3e3602-108585 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 320 -SubTopic 10 -Section 35 -Paragraph 34 -URI http://asc.fasb.org/extlink&oid=27723805&loc=d3e25351-111560 + Details
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