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Segments (Details) ¥ in Thousands, $ in Thousands | 12 Months Ended
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Dec. 31, 2016 CNY (¥) segments | Dec. 31, 2016 USD ($) segments | Dec. 31, 2015 CNY (¥) | Dec. 31, 2014 CNY (¥)
Segment Reporting Information [Line Items] |  |  |  |  |
Number of principal operating segments |  | 2 | 2 |  |
Revenues | [1] | ¥ 1,444,907 | $ 208,110 | ¥ 1,609,196 | ¥ 1,637,860
Cost of revenues | [1] | (726,807) | (104,682) | (829,386) | (781,632)
Gross profit |  | 718,100 | 103,428 | 779,810 | 856,228
Net advertising services [Member] |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |
Revenues |  | 1,232,210 | 177,475 | 1,226,516 | 1,190,158
Cost of revenues |  | (598,040) | (86,136) | (557,421) | (522,553)
Gross profit |  | 634,170 | 91,339 | 669,095 | 667,605
Paid services [Member] |  |  |  |  |
Segment Reporting Information [Line Items] |  |  |  |  |
Revenues |  | 212,697 | 30,635 | 382,680 | 447,702
Cost of revenues |  | (128,767) | (18,546) | (271,965) | (259,079)
Gross profit |  | ¥ 83,930 | $ 12,089 | ¥ 110,715 | ¥ 188,623
[1] | Transactions with related parties included in revenues, cost of revenues and operating expenses are as follows (Note 23): Net advertising revenues 55,565 71,048 98,413 14,174 Paid services revenues 291,610 276,712 122,844 17,693 Cost of revenues (45,917) (49,363) (29,057) (4,185) Sales and marketing expenses (1,246) (1,788) (1,277) (184) General and administrative expenses (354) (1,812) (260) (37)

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- Definition The aggregate costs related to goods produced and sold and services rendered by an entity during the reporting period. This excludes costs incurred during the reporting period related to financial services rendered and other revenue generating activities. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.2(a),(d)) -URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688 + Details
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- Definition Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1,2) -URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688 + Details
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- Definition Number of operating segments. An operating segment is a component of an enterprise: (a) that engages in business activities from which it may earn revenues and incur expenses (including revenues and expenses relating to transactions with other components of the same enterprise), (b) whose operating results are regularly reviewed by the enterprise's chief operating decision maker to make decisions about resources to be allocated to the segment and assess its performance, and (c) for which discrete financial information is available. An operating segment may engage in business activities for which it has yet to earn revenues, for example, start-up operations may be operating segments before earning revenues. + References No definition available. + Details
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- Definition Total revenue from sale of goods and services rendered during the reporting period, in the normal course of business, reduced by sales returns and allowances, and sales discounts. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 225 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SX 210.5-03.1) -URI http://asc.fasb.org/extlink&oid=63488584&loc=d3e20235-122688 + Details
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- Definition Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table. + References No definition available. + Details
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