Net Income per Share (Details) ¥ / shares in Units, $ / shares in Units, ¥ in Thousands, $ in Thousands	12 Months Ended
Dec. 31, 2016 CNY (¥) ¥ / shares shares	Dec. 31, 2016 USD ($) $ / shares shares	Dec. 31, 2015 CNY (¥) ¥ / shares shares	Dec. 31, 2014 CNY (¥) ¥ / shares shares
Numerator:
Net income attributable to Phoenix New Media Limited	¥ 80,611	$ 11,609	¥ 73,584	¥ 263,091
Numerator:
Net income attributable to Phoenix New Media Limited	¥ 80,611	$ 11,609	¥ 73,584	¥ 263,091
Class A and Class B ordinary share [Member]
Denominator:
Weighted average number of shares outstanding	571,298,943	571,298,943	569,058,424	595,521,893
Weighted average number of contingently issuable shares	2,222,593	2,222,593	2,189,299	2,094,730
Denominator used in computing net income per share - basic	573,521,536	573,521,536	571,247,723	597,616,623
Net income per share - basic \| (per share)	¥ 0.14	$ 0.02	¥ 0.13	¥ 0.44
Denominator:
Denominator used in computing net income per share - basic	573,521,536	573,521,536	571,247,723	597,616,623
Share-based awards	3,516,370	3,516,370	9,537,533	17,003,487
Denominator used in computing net income per share - diluted	577,037,906	577,037,906	580,785,256	614,620,110
Net income per share - diluted \| (per share)	¥ 0.14	$ 0.02	¥ 0.13	¥ 0.43
ADS (1 ADS represents 8 Class A ordinary shares) [Member]
Denominator:
Denominator used in computing net income per share - basic	71,690,192	71,690,192	71,405,965	74,702,078
Net income per share - basic \| (per share)	¥ 1.12	$ 0.16	¥ 1.03	¥ 3.52
Denominator:
Denominator used in computing net income per share - basic	71,690,192	71,690,192	71,405,965	74,702,078
Denominator used in computing net income per share - diluted	72,129,738	72,129,738	72,598,157	76,827,514
Net income per share - diluted \| (per share)	¥ 1.12	$ 0.16	¥ 1.01	¥ 3.42

The amount of net income (loss) for the period per each share of common stock or unit outstanding during the reporting period.

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The amount of net income (loss) for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.

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Additional shares included in the calculation of diluted EPS as a result of the potentially dilutive effect of share based payment arrangements using the treasury stock method.

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The portion of profit or loss for the period, net of income taxes, which is attributable to the parent.

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The average number of shares or units issued and outstanding that are used in calculating diluted EPS or earnings per unit (EPU), determined based on the timing of issuance of shares or units in the period.

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Shares issuable for little or no cash consideration upon the satisfaction of certain conditions (contingently issuable shares) are considered outstanding common shares and included in the computation of basic Earnings Per Share as of the date that all necessary conditions have been satisfied (in essence, when issuance of the shares is no longer contingent). Outstanding common shares that are contingently returnable (that is, subject to recall) are treated in the same manner as contingently issuable shares. Contingently issuable shares include shares that (a) will be issued in the future upon the satisfaction of specified conditions, (b) have been placed in escrow and all or part must be returned if specified conditions are not met, or (c) have been issued but the holder must return all or part if specified conditions are not met. The number of contingently issuable shares is determined by relating the portion of time within a reporting period that these shares have been outstanding to the total time in that period.

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This element represents the weighted average total number of shares issued throughout the period including the first (beginning balance outstanding) and last (ending balance outstanding) day of the period before considering any reductions (for instance, shares held in treasury) to arrive at the weighted average number of shares outstanding. Weighted average relates to the portion of time within a reporting period that common shares have been issued and outstanding to the total time in that period. Such concept is used in determining the weighted average number of shares outstanding for purposes of calculating earnings per share (basic).

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Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period.

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