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Related Party Transactions (Transactions with Investees) (Details)
¥ in Thousands, $ in Thousands
 12 Months Ended
Dec. 31, 2016
CNY (¥)
Dec. 31, 2016
USD ($)
Dec. 31, 2015
CNY (¥)
Dec. 31, 2014
CNY (¥)
Related Party Transaction [Line Items]        
Advertising revenues earned from related party ¥ 98,413 $ 14,174 ¥ 71,048 ¥ 55,565
Brand license authorization revenues earned from related party 122,844 17,693 276,712 291,610
FM [Member]        
Related Party Transaction [Line Items]        
Loans provided to related party 0 0 8,000 4,300
Advances provided to/(repaid from) related party (102) (15) 71 482
Loans repaid from related party (7,056) (1,016) 0 (800)
Tianbo [Member]        
Related Party Transaction [Line Items]        
Advertising revenues earned from related party 13,482 1,942 4,384 421
Advances provided to/(repaid from) related party (1,177) (170) 1,177 0
Advertising resources provided by related party (670) (96) (39) (31)
Lilita [Member]        
Related Party Transaction [Line Items]        
Advertising revenues earned from related party 42,619 6,138 14,414 333
Brand license authorization revenues earned from related party 172 25 3,155 855
Fenghuang Jingcai [Member]        
Related Party Transaction [Line Items]        
Advances provided to/(repaid from) related party 19 3 409 0
Particle [Member]        
Related Party Transaction [Line Items]        
Loans provided to related party and related interest income 50,337 7,250 0 0
Issuance of convertible loans to related party and related interest income ¥ 248,249 $ 35,755 ¥ 0 ¥ 0