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Segments

12 Months Ended

Dec. 31, 2016

Segments [Abstract]

Segments

18.  Segments

The Group currently operates in two principal operating segments: net advertising services and paid services. Information provided to the CODM is at the gross margin level. The Group currently does not allocate operating expenses or assets to its segments, as its CODM does not use such information to allocate resources to or evaluate the performance of the operating segments.

The following table presents summarized information by segments (in thousands):

		For the Years Ended December 31,
		2014		2015		2016		2016
		RMB		RMB		RMB		US$
Revenues
Net advertising services		1,190,158		1,226,516		1,232,210		177,475
Paid services		447,702		382,680		212,697		30,635
Total revenues		1,637,860		1,609,196		1,444,907		208,110
Cost of revenues
Net advertising services		(522,553	)	(557,421	)	(598,040	)	(86,136	)
Paid services		(259,079	)	(271,965	)	(128,767	)	(18,546	)
Total cost of revenues		(781,632	)	(829,386	)	(726,807	)	(104,682	)
Gross profit
Net advertising services		667,605		669,095		634,170		91,339
Paid services		188,623		110,715		83,930		12,089
Total gross profit		856,228		779,810		718,100		103,428

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The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

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