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Segments (Tables)

12 Months Ended

Dec. 31, 2016

Segments [Abstract]

Summarized information by segments

		For the Years Ended December 31,
		2014		2015		2016		2016
		RMB		RMB		RMB		US$
Revenues
Net advertising services		1,190,158		1,226,516		1,232,210		177,475
Paid services		447,702		382,680		212,697		30,635
Total revenues		1,637,860		1,609,196		1,444,907		208,110
Cost of revenues
Net advertising services		(522,553	)	(557,421	)	(598,040	)	(86,136	)
Paid services		(259,079	)	(271,965	)	(128,767	)	(18,546	)
Total cost of revenues		(781,632	)	(829,386	)	(726,807	)	(104,682	)
Gross profit
Net advertising services		667,605		669,095		634,170		91,339
Paid services		188,623		110,715		83,930		12,089
Total gross profit		856,228		779,810		718,100		103,428

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- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 30
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8906-108599

Reference 2: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 25
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8813-108599

Reference 3: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 21
-Subparagraph (b)
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8721-108599

Reference 4: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 20
-Section 50
-Paragraph 1
-URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267

Reference 5: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
-Paragraph 22
-URI http://asc.fasb.org/extlink&oid=68060357&loc=d3e8736-108599

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X

- References

No definition available.

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