<SEC-DOCUMENT>0001104659-17-045438.txt : 20170822
<SEC-HEADER>0001104659-17-045438.hdr.sgml : 20170822
<ACCEPTANCE-DATETIME>20170718064712
<PRIVATE-TO-PUBLIC>
ACCESSION NUMBER:		0001104659-17-045438
CONFORMED SUBMISSION TYPE:	CORRESP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20170718

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Phoenix New Media Ltd
		CENTRAL INDEX KEY:			0001509646
		STANDARD INDUSTRIAL CLASSIFICATION:	TELEVISION BROADCASTING STATIONS [4833]
		IRS NUMBER:				000000000

	FILING VALUES:
		FORM TYPE:		CORRESP

	BUSINESS ADDRESS:	
		STREET 1:		SINOLIGHT PLAZA, FL.16, NO.4 QIYANG RD.,
		STREET 2:		WANGJING, CHAOYANG DISTRICT
		CITY:			Beijing
		STATE:			F4
		ZIP:			100102
		BUSINESS PHONE:		(86) 10 60676000

	MAIL ADDRESS:	
		STREET 1:		SINOLIGHT PLAZA, FL.16, NO.4 QIYANG RD.,
		STREET 2:		WANGJING, CHAOYANG DISTRICT
		CITY:			Beijing
		STATE:			F4
		ZIP:			100102
</SEC-HEADER>
<DOCUMENT>
<TYPE>CORRESP
<SEQUENCE>1
<FILENAME>filename1.htm
<TEXT>


<html>
<head>




  </head>
<body link=blue lang="EN-US">
<div style="font-family:Times New Roman;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Phoenix New Media Limited</font></b></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="right" style="font-size:10.0pt;margin:0in 0in .0001pt;text-align:right;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">July&nbsp;</font>18, 2017</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><b><u><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">VIA EDGAR</font></u></b></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Ivette Leon, Assistant Chief Accountant</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Carlos Pacho, Senior Assistant Chief Accountant</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Larry Spirgel, Assistant </font>Director</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Celeste M. Murphy, Legal Branch Chief</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Paul Fischer, Staff Attorney</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">AD Office 11 &#151; Telecommunications<br> Division of Corporation Finance</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">United States Securities and Exchange Commission</font><br> 100 F Street, N.E.<br> Washington, D.C.&#160; 20549</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<table border="0" cellspacing="0" cellpadding="0" width="85%" style="border-collapse:collapse;margin-left:46.1pt;">
<tr>
<td width="8%" valign="top" style="padding:0in 0in 0in 0in;width:8.72%;">
<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Re:</font></b></p>    </td>
<td width="91%" valign="top" style="padding:0in 0in 0in 0in;width:91.28%;">
<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Phoenix New Media Limited</font></b></p>    </td>   </tr>
<tr>
<td width="8%" valign="top" style="padding:0in 0in 0in 0in;width:8.72%;">
<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:1.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="91%" valign="top" style="padding:0in 0in 0in 0in;width:91.28%;">
<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Form&nbsp;20-F for the fiscal   year ended December&nbsp;31, 2016</font></b></p>    </td>   </tr>
<tr>
<td width="8%" valign="top" style="padding:0in 0in 0in 0in;width:8.72%;">
<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:1.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="91%" valign="top" style="padding:0in 0in 0in 0in;width:91.28%;">
<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">Filed April&nbsp;28, 2017</font></b></p>    </td>   </tr>
<tr>
<td width="8%" valign="top" style="padding:0in 0in 0in 0in;width:8.72%;">
<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:1.0pt;font-weight:bold;">&nbsp;</font></b></p>    </td>
<td width="91%" valign="top" style="padding:0in 0in 0in 0in;width:91.28%;">
<p style="margin:0in 0in .0001pt;"><b><font size="2" face="Times New Roman" style="font-size:10.0pt;font-weight:bold;">File No.&nbsp;001-35158</font></b></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Ladies and Gentlemen:</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt;text-indent:.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Reference is made to the letter </font>we received from the staff (the &#147;<u>Staff</u>&#148;) of the Securities and Exchange Commission (the &#147;<u>Commission</u>&#148;) dated June&nbsp;23, 2017 regarding the Annual Report on Form&nbsp;20-F for the fiscal year ended December&nbsp;31, 2016 (the &#147;<u>Form&nbsp;20-F</u>&#148;) of Phoenix New Media Limited (the &#147;<u>Company</u>&#148;).</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt;text-indent:.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">We set forth below our </font>response to the comment contained in the Staff&#146;s letter.&#160; Capitalized terms used herein but not otherwise defined shall have the same meanings as such terms are used in the Form&nbsp;20-F. For your convenience, we have reproduced the Staff&#146;s comment in italicized boldface type below and keyed our response accordingly.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><b><i><u><font size="2" face="Times New Roman" style="font-size:10.0pt;font-style:italic;font-weight:bold;">Notes to consolidated financial statements</font></u></i></b></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt;"><b><i><u><font size="2" face="Times New Roman" style="font-size:10.0pt;font-style:italic;font-weight:bold;">8. Available-for-sale Investments, page&nbsp;F-29</font></u></i></b></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><b><i><font size="2" face="Times New Roman" style="font-size:10.0pt;font-style:italic;font-weight:bold;">1.</font></i></b><font size="1" style="font-size:3.0pt;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font><b><i style="font-weight:bold;">We note that you have determined that your investments in Series&nbsp;B, Series&nbsp;C and Series&nbsp;D1 convertible redeemable preferred shares of Particle are not considered in-substance common stock and are therefore not within the scope of ASC 323 Equity Method and Joint Ventures. Also you state in your risk factor on page&nbsp;7 that &#147;Yidian Zixun is one of our most important investments in our mobile strategy. If we are unable to successfully realize the anticipated benefits from this investment or lose our option to consolidate Particle Inc. in the future, our mobile strategy and growth prospects could be materially affected.&#148; Please tell us in detail how you determined that each of these investments do not have the risk and reward characteristics that are substantially similar to an investment in the investee&#146;s common stock. In your response please provide us with a detailed analysis of each of the factors in ASC 323-10-15-13 through 15-19.</i></b></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<div style="margin:0in 0in .0001pt;"><hr size="3" width="100%" noshade align="left" style="color:#010101;"></div>
</div>
<!-- SEQ.=1,FOLIO='',FILE='C:\JMS\109763\17-18065-1\task8504861\18065-1-bg.htm',USER='109763',CD='Jul 18 15:00 2017' -->

<br clear="all" style="page-break-before:always;">
<div style="font-family:Times New Roman;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The Company respectfully advises the Staff that the investment</font>s in Particle Inc. (&#147;Particle&#148;) are accounted for as available-for-sale investments.&#160; We have also considered the characteristics in ASC 323-10-15-13 through 15-19 in assessing whether the Company&#146;s investments in the convertible redeemable preferred shares of Particle which operates the Yidian Zixuan application, are in-substance common stock. Common stock is stock that is subordinate to all other equity of an issuer and is often referred to as common shares. A share of common stock usually provides its holder with voting rights, which enables it to influence the operating and financial policies of an investee. Common stock represents the residual value of an entity after all senior claims have been extinguished. Additionally, the Company has considered the guidance in ASC 323-10-15-16 through 15-19, and determined that each additional round of financing or change in capital structure by Particle would require reconsideration of the analysis under ASC 323-10-15-13 related to the current and previously made investments.&#160; The latest reconsideration of the convertible redeemable preferred shares held by the Company was performed in December&nbsp;2016, when the Company acquired Particle&#146;s Series&nbsp;D1 convertible redeemable preferred shares by converting the convertible loans of an aggregate amount of US$20.7 million due from Particle.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The Company acquired the convertible redeemable preferred shares rather than the common shares of Particle, because the preference features of the convertible redeemable preferred shares can provide better protections to the Company considering Particle&#146;s risk profile. The Company determined that its investments in Particle do not have the risk and reward characteristics that are substantially similar to an investment in the investee&#146;s common shares.&#160; The Company came to this conclusion after considering the three characteristics to be met for the convertible redeemable preferred shares to be considered as in-substance common stock. These three characteristics, as outlined by ASC paragraphs 323-10-15-13 to 15-19, are the subordination characteristics of common stock in relation to those of our investment, the risks and rewards of ownership, and an obligation to transfer value. As provided in ASC paragraphs 323-10-15-14, &#147;if the investor determines that any one of the characteristics in the preceding paragraph indicates that an investment in an entity is not substantially similar to an investment in that entity&#146;s common stock, the investment is not in-substance common stock.&#148;</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The Company performed a qualitative analysis that considered three characteristics under ASC 323-10-15-13 and details are as follows:</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="font-size:10.0pt;margin:0in 0in .0001pt;text-align:center;">2<a name="PB_2_144337_2574"></a></p>
<div style="margin:0in 0in .0001pt;"><hr size="3" width="100%" noshade align="left" style="color:#010101;"></div>
</div>
<!-- SEQ.=1,FOLIO='2',FILE='C:\JMS\109763\17-18065-1\task8504861\18065-1-bg.htm',USER='109763',CD='Jul 18 15:00 2017' -->

<br clear="all" style="page-break-before:always;">
<div style="font-family:Times New Roman;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .75in;text-indent:-.25in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">1.</font><font size="1" style="font-size:3.0pt;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font>Subordination</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">In accordance with ASC 323-10-15-13a, the Company determined that its investments in Particle&#146;s convertible redeemable preferred shares have subordination characteristics that are not substantially similar to Particle&#146;s common shares.</font></p>
<p style="margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">As at December&nbsp;31, 2016, the capital structure of Particle was comprised of common shares and multiple series of convertible redeemable preferred shares.&#160; The Company&#146;s investments in Particle are in the form of Series&nbsp;B, Series&nbsp;C and Series&nbsp;D1 convertible redeemable preferred shares, and </font>have liquidation preference over Particle&#146;s common shares, Class&nbsp;A ordinary shares, and Series&nbsp;A convertible redeemable preferred shares.&#160; The Company does not own any Series&nbsp;A convertible redeemable preferred shares. The liquidation preference of the Company&#146;s convertible redeemable preferred shares is equal to its issue price plus any declared but unpaid dividend and 10% compounded interest calculated annually from the issuance date of such shares.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The Company considered whether its investment</font>s have substantive liquidation preferences over Particle&#146;s subordinated equities, which includes Particle&#146;s common share, Class&nbsp;A ordinary shares, and Series&nbsp;A convertible redeemable preferred shares, by comparing the fair value of these subordinated equities with the fair value of the Company&#146;s invested convertible redeemable preferred shares.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">As at December&nbsp;31, 2016, based on an independent valuation report, the fair value of the subordinated equities of Particle equal to more than 20% of the fair value of Particle and is considered more than little or no subordinated equity as described in ASC 323-10-15-13.</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">As a result, the Company&#146;s investments retained a &#147;substantive liquidation preference&#148; and as such </font>its investments in Particle&#146;s convertible redeemable preferred shares have subordination characteristics that are not substantially similar to Particle&#146;s common shares as defined by ASC 323-10-15-13a.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .75in;text-indent:-.25in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">2.</font><font size="1" style="font-size:3.0pt;">&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160;&#160; </font>Risks and rewards of ownership</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">As a result of above discussed liquidation preference, the Company&#146;s investment</font>s in Particle are substantially less at risk in the event of liquidation than Particle&#146;s common shares and Class&nbsp;A ordinary shares. In addition to the above discussed liquidation preference, holders of Particle&#146;s convertible redeemable preferred shares are entitled to receive dividend prior and in preference to any declaration or payment of any dividend on the Particle&#146;s common shares.&#160; All the holders of the convertible redeemable preferred shares of Particle, which include the Company, receive all of their respective distributions before the holders of common shares of Particle receive any capital, whether a distribution is in the form of a liquidation or dividend.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="font-size:10.0pt;margin:0in 0in .0001pt;text-align:center;">3<a name="PB_3_144352_7056"></a></p>
<div style="margin:0in 0in .0001pt;"><hr size="3" width="100%" noshade align="left" style="color:#010101;"></div>
</div>
<!-- SEQ.=1,FOLIO='3',FILE='C:\JMS\109763\17-18065-1\task8504861\18065-1-bg.htm',USER='109763',CD='Jul 18 15:00 2017' -->

<br clear="all" style="page-break-before:always;">
<div style="font-family:Times New Roman;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">As a result of the entitlement of this incremental preferred dividend, the Company determined that in accordance with ASC 323-10-15-13b, its investment</font>s in Particle do not participate in the earnings in a manner that is substantially similar to common stock.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Additionally, each convertible redeemable preferred shares shall automatically be converted into common shares upon (i)&nbsp;the closing of a Qualified Public Offering (as defined in the shareholders</font>&#146; agreement of Particle), or (ii)&nbsp;consent of 70% of the holders of preferred shares. .</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">When considering the above dividend rights and conversion rights in totality, the Company determined that its investment</font>s in Particle have risk and reward characteristics that are not substantially similar to common stock.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt .5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">3. Obligation to transfer value</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt 39.3pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The Company&#146;s investment</font>s in Particle are in the form of Series&nbsp;B, Series&nbsp;C and Series&nbsp;D1 convertible redeemable preferred shares and may be redeemed upon the occurrence of redemption events as stipulated in the preference shares agreements.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 39.3pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The redemption value of the Series&nbsp;B, Series&nbsp;C and Series&nbsp;D1 convertible redeemable preferred shares equal to the greater of a) share issue price plus 15% per annum return plus any declared but unpaid dividends and b) the fair value of convertible redeemable preferred shares.</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 39.3pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The redemption events amongst other conditions include the nonoccurrence of a Qualified Public Offering (as defined in the shareholders&#146; agreement of Particle), or a trade sale within a five year period, or material breach by Particle of any representations, warranties, covenants or agreements of the shareholders&#146; agreement or shares purchase agreement, or passage of certain period of time as provided in the shareholder&#146;s agreement. The Company considered these conditions to be not within the control of Particle. This redemption right is only granted to holders of non-common shares and are not granted to common shareholders; therefore, the redemption feature obligates Particle to transfer substantive value to the holders of convertible redeemable preferred shares.</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt 39.3pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">The Company determined that the redemption right is substantive because </font>there is a sufficient layer of subordinated equity below the Series&nbsp;B, C and D in terms of redemption. The Company&#146;s investments in Particle, in the form of Series&nbsp;B, Series&nbsp;C and Series&nbsp;D1 convertible redeemable preferred shares, have redemption preference over Particle&#146;s common shares, Class&nbsp;A ordinary shares, and Series&nbsp;A convertible redeemable preferred shares and as at December&nbsp;31, 2016, the fair value of these subordinated equities of Particle equal to more than 20% of the fair value of Particle.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="font-size:10.0pt;margin:0in 0in .0001pt;text-align:center;">4<a name="PB_4_144400_5335"></a></p>
<div style="margin:0in 0in .0001pt;"><hr size="3" width="100%" noshade align="left" style="color:#010101;"></div>
</div>
<!-- SEQ.=1,FOLIO='4',FILE='C:\JMS\109763\17-18065-1\task8504861\18065-1-bg.htm',USER='109763',CD='Jul 18 15:00 2017' -->

<br clear="all" style="page-break-before:always;">
<div style="font-family:Times New Roman;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 39.3pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Accordingly, the Company concluded that in accordance with ASC 323-10-15-13c the redemption feature of Particle&#146;s convertible redeemable preferred shares requires Particle to transfer substantive value to the Company and the common shareholders of Particle do not participate in such transfer.</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="margin:0in 0in .0001pt 39.3pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Based on the above factors of liquidation preference, risk and reward characteristics, and redemption right in totality, the Company determined that the convertible redeemable preferred shares have rights that are in substance different from ordinary shares and therefore Series&nbsp;D1, Series&nbsp;C and Series&nbsp;B convertible redeemable preferred shares should not be considered as in substance common stock.</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="margin:0in 0in .0001pt;text-align:center;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">*&#160; *&#160; *&#160; *&#160; *</font></p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="font-size:10.0pt;margin:0in 0in .0001pt;text-align:center;">5<a name="PB_5_144419_5796"></a></p>
<div style="margin:0in 0in .0001pt;"><hr size="3" width="100%" noshade align="left" style="color:#010101;"></div>
</div>
<!-- SEQ.=1,FOLIO='5',FILE='C:\JMS\109763\17-18065-1\task8504861\18065-1-bg.htm',USER='109763',CD='Jul 18 15:00 2017' -->

<br clear="all" style="page-break-before:always;">
<div style="font-family:Times New Roman;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p style="font-size:10.0pt;margin:0in 0in .0001pt;text-indent:.5in;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Should you have any questions or wish to discuss the foregoing, please contact the undersigned by telephone at </font>+86 (10)&nbsp;6067-6869.</p>
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<table border="0" cellspacing="0" cellpadding="0" width="100%" style="border-collapse:collapse;">
<tr>
<td width="50%" colspan="2" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Sincerely,</font></p>    </td>   </tr>
<tr>
<td width="50%" colspan="2" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="50%" colspan="2" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="50%" valign="top" style="border:none;border-bottom:solid windowtext 1.0pt;padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">/s/ Betty Yip   Ho</font></p>    </td>   </tr>
<tr>
<td width="50%" colspan="2" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Betty Yip Ho</font></p>    </td>   </tr>
<tr>
<td width="50%" colspan="2" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Chief   Financial Officer</font></p>    </td>   </tr>
<tr>
<td width="50%" colspan="2" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="4%" valign="top" style="padding:0in 0in 0in 0in;width:4.16%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">cc:</font></p>    </td>
<td width="45%" valign="top" style="padding:0in 0in 0in 0in;width:45.84%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Chris K.H.   Lin</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="4%" valign="top" style="padding:0in 0in 0in 0in;width:4.16%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="45%" valign="top" style="padding:0in 0in 0in 0in;width:45.84%;">
<p style="margin:0in 0in .0001pt 20.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Simpson Thacher&nbsp;&amp; Bartlett LLP</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="4%" valign="top" style="padding:0in 0in 0in 0in;width:4.16%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="45%" valign="top" style="padding:0in 0in 0in 0in;width:45.84%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="4%" valign="top" style="padding:0in 0in 0in 0in;width:4.16%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="45%" valign="top" style="padding:0in 0in 0in 0in;width:45.84%;">
<p style="font-size:10.0pt;margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">Amanda Zhang, Brian M</font>Y Choi</p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>   </tr>
<tr>
<td width="4%" valign="top" style="padding:0in 0in 0in 0in;width:4.16%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>
<td width="45%" valign="top" style="padding:0in 0in 0in 0in;width:45.84%;">
<p style="margin:0in 0in .0001pt 20.0pt;text-indent:-10.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">PricewaterhouseCoopers Zhong Tian LLP</font></p>    </td>
<td width="50%" valign="top" style="padding:0in 0in 0in 0in;width:50.0%;">
<p style="margin:0in 0in .0001pt;"><font size="2" face="Times New Roman" style="font-size:1.0pt;">&nbsp;</font></p>    </td>   </tr>  </table>
<p style="margin:0in 0in .0001pt 11.0pt;"><font size="2" face="Times New Roman" style="font-size:10.0pt;">&nbsp;</font></p>
<p align="center" style="font-size:10.0pt;margin:0in 0in .0001pt;text-align:center;">6<a name="PB_6_144609_2897"></a></p>
<div style="margin:0in 0in .0001pt;"><hr size="3" width="100%" noshade align="left" style="color:#010101;"></div>
</div>
<!-- SEQ.=1,FOLIO='6',FILE='C:\JMS\109763\17-18065-1\task8504861\18065-1-bg.htm',USER='109763',CD='Jul 18 15:00 2017' -->

</body>
</html>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
