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v3.20.1

Segments | 12 Months Ended
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Dec. 31, 2019
Segment Reporting [Abstract] |
Segments | 20. Segments The Group currently operates in two principal operating segments: net advertising services and paid services. Information provided to the CODM is at the gross margin level. The Group currently does not allocate operating expenses or assets to its segments, as its CODM does not use such information to allocate resources to or evaluate the performance of the operating segments. The following table presents summarized information by segments (in thousands):
|  | For the Years Ended December 31, |
|  | 2017 |  |  | 2018 |  |  | 2019 |  |  | 2019 |
|  | RMB |  |  | RMB |  |  | RMB |  |  | US$ |
Revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net advertising services |  |  | 1,353,480 |  |  |  | 1,198,271 |  |  |  | 1,263,485 |  |  |  | 181,488 |
Paid services |  |  | 221,612 |  |  |  | 179,108 |  |  |  | 267,577 |  |  |  | 38,435 |
Total revenues |  |  | 1,575,092 |  |  |  | 1,377,379 |  |  |  | 1,531,062 |  |  |  | 219,923 |
Cost of revenues |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net advertising services |  |  | (602,945 | ) |  |  | (517,533 | ) |  |  | (638,160 | ) |  |  | (91,666 | )
Paid services |  |  | (124,252 | ) |  |  | (79,015 | ) |  |  | (130,142 | ) |  |  | (18,694 | )
Total cost of revenues |  |  | (727,197 | ) |  |  | (596,548 | ) |  |  | (768,302 | ) |  |  | (110,360 | )
Gross profit |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Net advertising services |  |  | 750,535 |  |  |  | 680,738 |  |  |  | 625,325 |  |  |  | 89,822 |
Paid services |  |  | 97,360 |  |  |  | 100,093 |  |  |  | 137,435 |  |  |  | 19,741 |
Total gross profit |  |  | 847,895 |  |  |  | 780,831 |  |  |  | 762,760 |  |  |  | 109,563 |

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -URI http://asc.fasb.org/topic&trid=2134510 + Details
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