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Net Income/ (Loss) per Share (Details)
¥ / shares in Units, $ / shares in Units, ¥ in Thousands, $ in Thousands
12 Months Ended
Dec. 31, 2019
CNY (¥)
¥ / shares
shares
Dec. 31, 2019
USD ($)
$ / shares
shares
Dec. 31, 2018
CNY (¥)
¥ / shares
shares
Dec. 31, 2017
CNY (¥)
¥ / shares
shares
Numerator:        
Net income/(loss) attributable to Phoenix New Media Limited ¥ 727,829 $ 104,546 ¥ (63,222) ¥ 37,472
Denominator:        
Weighted average number of contingently issuable shares     568,352 1,690,621
Numerator:        
Net income/(loss) attributable to Phoenix New Media Limited ¥ 727,829 $ 104,546 ¥ (63,222) ¥ 37,472
Ordinary Shares        
Denominator:        
Weighted average number of shares outstanding 582,275,800 582,275,800 580,516,101 573,096,266
Weighted average number of contingently issuable shares     568,352 1,690,621
Denominator used in computing net income/(loss) per share — basic 582,275,800 582,275,800 581,084,453 574,786,887
Net income/(loss) per Class A and Class B ordinary share — basic | (per share) ¥ 1.25 $ 0.18 ¥ (0.11) ¥ 0.07
Weighted average number of Class A and Class B ordinary shares used in computing net income/(loss) per share:        
Denominator used in computing net income/(loss) per share —basic 582,275,800 582,275,800 581,084,453 574,786,887
Share-based awards       15,647,020
Denominator used in computing net income/(loss) per share — diluted 582,275,800 582,275,800 581,084,453 590,433,907
Net income/(loss) per Class A and Class B ordinary share — diluted | (per share) ¥ 1.25 $ 0.18 ¥ (0.11) ¥ 0.06
ADS        
Denominator:        
Denominator used in computing net income/(loss) per share — basic 72,784,475 72,784,475 72,635,557 71,848,361
Net income/(loss) per Class A and Class B ordinary share — basic | (per share) ¥ 10.00 $ 1.44 ¥ (0.87) ¥ 0.52
Weighted average number of Class A and Class B ordinary shares used in computing net income/(loss) per share:        
Denominator used in computing net income/(loss) per share —basic 72,784,475 72,784,475 72,635,557 71,848,361
Denominator used in computing net income/(loss) per share — diluted 72,784,475 72,784,475 72,635,557 73,804,238
Net income/(loss) per Class A and Class B ordinary share — diluted | (per share) ¥ 10.00 $ 1.44 ¥ (0.87) ¥ 0.51