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Segments

12 Months Ended

Dec. 31, 2019

Segment Reporting [Abstract]

Segments

20.  Segments

The Group currently operates in two principal operating segments: net advertising services and paid services. Information provided to the CODM is at the gross margin level. The Group currently does not allocate operating expenses or assets to its segments, as its CODM does not use such information to allocate resources to or evaluate the performance of the operating segments.

The following table presents summarized information by segments (in thousands):

		For the Years Ended December 31,
		2017				2018				2019				2019
		RMB				RMB				RMB				US$
Revenues
Net advertising services			1,353,480				1,198,271				1,263,485				181,488
Paid services			221,612				179,108				267,577				38,435
Total revenues			1,575,092				1,377,379				1,531,062				219,923
Cost of revenues
Net advertising services			(602,945	)			(517,533	)			(638,160	)			(91,666	)
Paid services			(124,252	)			(79,015	)			(130,142	)			(18,694	)
Total cost of revenues			(727,197	)			(596,548	)			(768,302	)			(110,360	)
Gross profit
Net advertising services			750,535				680,738				625,325				89,822
Paid services			97,360				100,093				137,435				19,741
Total gross profit			847,895				780,831				762,760				109,563

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- References

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- Definition

The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments.

+ References

Reference 1: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-URI http://asc.fasb.org/topic&trid=2134510

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