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Segments (Tables)

12 Months Ended

Dec. 31, 2019

Segment Reporting [Abstract]

Summarized information by segments

The following table presents summarized information by segments (in thousands):

		For the Years Ended December 31,
		2017				2018				2019				2019
		RMB				RMB				RMB				US$
Revenues
Net advertising services			1,353,480				1,198,271				1,263,485				181,488
Paid services			221,612				179,108				267,577				38,435
Total revenues			1,575,092				1,377,379				1,531,062				219,923
Cost of revenues
Net advertising services			(602,945	)			(517,533	)			(638,160	)			(91,666	)
Paid services			(124,252	)			(79,015	)			(130,142	)			(18,694	)
Total cost of revenues			(727,197	)			(596,548	)			(768,302	)			(110,360	)
Gross profit
Net advertising services			750,535				680,738				625,325				89,822
Paid services			97,360				100,093				137,435				19,741
Total gross profit			847,895				780,831				762,760				109,563

X

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References

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-Publisher FASB
-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
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Reference 2: http://fasb.org/us-gaap/role/ref/legacyRef
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-Topic 280
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-Publisher FASB
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Reference 4: http://fasb.org/us-gaap/role/ref/legacyRef
-Publisher FASB
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-Name Accounting Standards Codification
-Topic 280
-SubTopic 10
-Section 50
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