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SEGMENT AND GEOGRAPHIC INFORMATION | 12 Months Ended
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Dec. 31, 2023
SEGMENT AND GEOGRAPHIC INFORMATION |
SEGMENT AND GEOGRAPHIC INFORMATION | NOTE 13 – SEGMENT AND GEOGRAPHIC INFORMATION We consider our operations to be a single operating segment, focused on the design, manufacturing and sale of programming systems used by designers and manufacturers of electronic products. Major operations outside the U.S. include sales, engineering and service support by subsidiaries in Germany as well as in China, which also manufactures some of our products. We determine international sales by the international geographic destination into which the products are sold and delivered and include not only sales by foreign subsidiaries but also export sales from the U.S. to our foreign distributors and to our representatives’ customers. International sales do not include transfers between Data I/O and our foreign subsidiaries. The following tables provide summary operating information by geographic area:
|  | Year Ended December 31, |
(in thousands) |  | 2023 |  |  | 2022 |
Net sales: |  |  |  |  |  |
U.S. |  | $ | 2,799 |  |  | $ | 1,774 |
Europe |  |  | 9,469 |  |  |  | 7,402 |
Rest of World |  |  | 15,796 |  |  |  | 15,041 |
|  | $ | 28,064 |  |  | $ | 24,217 |
Included in Europe and Rest of World are the following Net Sales significant balances: |  |  |  |  |  |  |  |
Germany |  | $ | 4,697 |  |  | $ | 2,881 |
China |  | $ | 3,800 |  |  | $ | 5,476 |
Operating income: |  |  |  |  |  |  |  |
U.S. |  | $ | 216 |  |  | $ | 5 |
Europe |  |  | (671 | ) |  |  | (1,331 | )
Rest of World |  |  | 903 |  |  |  | 577 |
|  | $ | 448 |  |  | ($749) |
Identifiable assets: |  |  |  |  |  |  |  |
U.S. |  | $ | 12,385 |  |  | $ | 15,234 |
Europe (primarily Germany) |  |  | 4,966 |  |  |  | 4,886 |
Rest of World (primarily China) |  |  | 10,050 |  |  |  | 7,045 |
|  | $ | 27,401 |  |  | $ | 27,165 |

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