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SEGMENT INFORMATION
 12 Months Ended
Dec. 31, 2024
SEGMENT INFORMATION  
SEGMENT INFORMATION

NOTE 13 –SEGMENT INFORMATION

 

Data I/O operates as a single segment entity, with the sole objective to design, manufacture, and sell programming systems. We operate in three separate locations — Redmond, WA; Shanghai, China; and Munich, Germany — these locations function as part of a single, integrated business and all operations are strategically aligned to support this objective.

 

The accounting policies of the programing system segment are the same as those described in the summary of significant accounting policies. The measure of segment assets is reported on the balance sheet as total consolidated assets.

Our chief operating decision maker (CODM) is the President/CEO who reviews the company’s financial performance on a consolidated basis without distinguishing between different business lines or geographic areas for the purpose of making operating decisions, allocating resources and evaluating financial performance.  Financial performance is assessed using operating results, actual net income vs. plan, balance sheet fluctuations, and other key performance indicators.  Significant single segment expense categories that are provided to the chief operating decision maker and included in the reported segment operating profits are outlined in the following table:

 

 

 

Year Ended December 31,

 

 

 

2024

 

 

2023

 

(in thousands)

 

 

 

 

 

 

Net sales

 

$21,769

 

 

$28,064

 

Cost of goods sold

 

 

10,163

 

 

 

11,878

 

Gross margin

 

 

11,606

 

 

 

16,186

 

Operating Expenses:

 

 

 

 

 

 

 

 

Employee expenses

 

 

9,715

 

 

 

9,840

 

Customer acquisition costs

 

 

1,268

 

 

 

1,916

 

Professional and outside services

 

 

2,025

 

 

 

2,133

 

Occupancy costs (OPEX portion)

 

 

787

 

 

 

761

 

Depreciation & amortization

 

 

540

 

 

 

597

 

Other

 

 

309

 

 

 

491

 

Total operating expense

 

 

14,644

 

 

 

15,738

 

 

 

 

 

 

 

 

 

 

Operating income (loss)

 

$(3,038)

 

$448