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SEGMENT INFORMATION
 9 Months Ended
Sep. 30, 2025
SEGMENT INFORMATION  
SEGMENT INFORMATION

NOTE 11 – SEGMENT INFORMATION

 

Data I/O operates as a single segment entity, with the sole objective to design, manufacture, and sell programming systems. We operate in three separate locations — Redmond, Washington; Shanghai, China; and Munich, Germany — these locations function as part of a single, integrated business and all operations are strategically aligned to support this objective.

 

The accounting policies of the programming system segment are the same as those described in the summary of significant accounting policies. The measure of segment assets is reported on the balance sheet as total consolidated assets.

 

Our Chief Operating Decision Maker (“CODM”) is the President/Chief Executive Officer who reviews the company’s financial performance on a consolidated basis without distinguishing between different business lines or geographic areas for the purpose of making operating decisions, allocating resources and evaluating financial performance.  Financial performance is assessed using operating results, actual net income vs. plan, balance sheet fluctuations, and other key performance indicators.  Significant single segment expense categories that are provided to the CODM and included in the reported segment operating profits are outlined in the following table:

 

 

 

 Three Months Ended

 

 

 Nine Months Ended

 

(in thousands)

 

September 30,

2025

 

 

September 30,

2024

 

 

September 30,

2025

 

 

September 30,

2024

 

Net sales

 

$5,393

 

 

$5,423

 

 

$17,516

 

 

$16,584

 

Cost of goods sold

 

 

2,659

 

 

 

2,499

 

 

 

8,634

 

 

 

7,684

 

Gross margin

 

 

2,734

 

 

 

2,924

 

 

 

8,882

 

 

 

8,900

 

Operating Expenses:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Employee expenses

 

 

2,250

 

 

 

2,328

 

 

 

6,897

 

 

 

7,075

 

Customer acquisition costs

 

 

327

 

 

 

249

 

 

 

860

 

 

 

955

 

Professional and outside services

 

 

859

 

 

 

483

 

 

 

1,970

 

 

 

1,465

 

Occupancy costs

 

 

239

 

 

 

203

 

 

 

701

 

 

 

581

 

Depreciation & amortization

 

 

137

 

 

 

131

 

 

 

369

 

 

 

418

 

Other expense (income)

 

 

315

 

 

 

(145)

 

 

698

 

 

 

157

 

Total operating expenses

 

 

4,127

 

 

 

3,249

 

 

 

11,495

 

 

 

10,651

 

Operating income (loss)

 

($1,393)

 

 

($325)

 

 

($2,613)

 

 

($1,751)