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GOODWILL AND INTANGIBLE ASSETS (Tables)
 9 Months Ended
Sep. 30, 2022
Goodwill and Intangible Assets Disclosure [Abstract]  
SCHEDULE OF GOODWILL AND INTANGIBLE ASSETS

 

   (*)                 
   Internal Software (*)   Customer Relations   Technology   Goodwill   Total 
                     
Cost:                         
Balance as of January 1, 2022   449    10,720    4,790    12,483    28,442 
Adjustments to ultimate parent company earning values (see note 1.c)   -    

2,356

    

6,958

    

5,132

    

14,446

 
Additions   14    -    -    -    

14

 
Balance as of September 30, 2022   463    13,076    11,748    17,615    42,902 
                          
Accumulated amortization:                         
Balance as of January 1, 2022   -    4,261    3,284    -    7,545 
Amortization recognized during the period   85    667    1,228    -    1,980 
Balance as of September 30, 2022   85    4,928    4,512    -    9,525 
                          
Amortized cost:                         
As of September 30, 2022   378    8,148    7,236    17,615    33,377 

 

                    
   Internal Software (*)   Customer Relations   Technology   Goodwill   Total 
                     
Cost:                         
Balance As of January 1, 2021   180    6,080    3,117    2,902    12,279 
Acquisition of Cortex (see note 7)   -    4,640    1,673    9,581    15,894 
Additions   269    -    -    -    269 
Balance as of December 31, 2021   449    10,720    4,790    12,483    28,442 
                          
Accumulated amortization:                         
Balance as of January 1, 2021   -    3,274    2,424    -    5,698 
Amortization recognized during the year   -    987    860    -    1,847 
Balance as of December 31, 2021   -    4,261    3,284    -    7,545 
                          
Amortized cost:                         
As of December 31, 2021   449    6,459    1,506    12,483    20,897 

 

(*)

(*) During 2020, Gix Media engaged with a subcontractor for the development of an internal software (the “Software”). Gix Media capitalized its developments costs.

 

Total expenses capitalized as of September 30, 2022, and December 31, 2021, were $463 and $449, respectively.

 

Since March 1, 2022, the Software is available for use. Accordingly, Gix Media recognized amortization expenses over the estimated useful life of the Software determined to be three years. For the period from March 1, 2022, until September 30, 2022, Gix Media recorded amortization expenses of $85. The Company estimates the useful life of the software to be amortized over 36 months.