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ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS (Tables) | 12 Months Ended
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Dec. 31, 2022
Additional Information Regarding Profit And Loss Items |
SCHEDULE OF INFORMATION REGARDING TO ACQUISITION RELATED COSTS | SCHEDULE OF INFORMATION REGARDING TO ACQUISITION RELATED COSTS A. Traffic-acquisition and related costs:
|  | 2022 |  |  | 2021 |
|  | For the year ended December 31, |
|  | 2022 |  |  | 2021 |
Social network ads |  | $ | 43,491 |  |  | $ | 8,213 |
Native ads |  |  | 20,372 |  |  |  | 6,633 |
Search ads |  |  | 18,319 |  |  |  | 22,407 |
Other related costs |  |  | 829 |  |  |  | 169 |
Traffic - acquisition and related costs |  | $ | 83,011 |  |  | $ | 37,422 |
SCHEDULE OF INFORMATION REGARDING TO PROFIT AND LOSS | SCHEDULE OF INFORMATION REGARDING TO PROFIT AND LOSS
|  | 2022 |  |  | 2021 |
|  | For the year ended December 31, |
|  | 2022 |  |  | 2021 |
Salaries and related expenses |  | $ | 2,162 |  |  | $ | 1,708 |
Professional services and subcontractors |  |  | 737 |  |  |  | 499 |
Share-based compensation |  |  | 55 |  |  |  | (40 | )
Other |  |  | 301 |  |  |  | 202 |
Research and development expenses |  | $ | 3,255 |  |  | $ | 2,369 |
C. Selling and marketing expenses:
|  | 2022 |  |  | 2021 |
|  | For the year ended December 31, |
|  | 2022 |  |  | 2021 |
Salaries and related expenses |  | $ | 1,864 |  |  | $ | 880 |
Advertising and marketing expenses |  |  | 259 |  |  |  | 347 |
Share-based compensation |  |  | 18 |  |  |  | (6 | )
Other |  |  | 338 |  |  |  | 124 |
Sales and marketing expenses |  | $ | 2,479 |  |  | $ | 1,345 |
VIEWBIX INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS U.S. dollars in thousands (except share data) NOTE 14: ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS (Cont.) D. General and administrative expenses:
|  | 2022 |  |  | 2021 |
|  | For the year ended December 31, |
|  | 2022 |  |  | 2021 |
Salaries and related expenses |  | $ | 1,099 |  |  | $ | 796 |
Professional services |  |  | 904 |  |  |  | 488 |
Share-based compensation |  |  | (2 | ) |  |  | 3 |
Other |  |  | 156 |  |  |  | 97 |
General and administrative |  | $ | 2,157 |  |  | $ | 1,384 |
E. Financial income, net: Financial income:
|  | 2022 |  |  | 2021 |
|  | For the year ended December 31, |
|  | 2022 |  |  | 2021 |
Exchange rate differences |  | $ | 187 |  |  | $ | 221 |
Interest income on loan to Parent Company |  |  | 143 |  |  |  | 151 |
Other |  |  | - |  |  |  | 5 |
Finance income |  | $ | 330 |  |  | $ | 377 |
Financial expenses:
|  | 2022 |  |  | 2021 |
|  | For the year ended December 31, |
|  | 2022 |  |  | 2021 |
Bank interest and fees |  | $ | 133 |  |  | $ | 85 |
Interest expense on bank loans |  |  | 565 |  |  |  | 130 |
Interest expense on loans from Parent Company |  |  | 52 |  |  |  | - |
Exchange rate differences |  |  | 858 |  |  |  | 8 |
Other |  |  | 178 |  |  |  | 14 |
Financial expenses |  | $ | 1,786 |  |  | $ | 237 |

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