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SEGMENT REPORTING | 6 Months Ended
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Jun. 30, 2023
Segment Reporting [Abstract] |
SEGMENT REPORTING | NOTE 9: SEGMENT REPORTING The Group operates in two different segments in such a way that each company in the Group operates as a separate business segment. Search segment- the search segment develops a variety of technological software solutions, which perform automation, optimization and monetization of internet campaigns, for the purposes of obtaining and routing internet user traffic to its customers. Digital content segment- the digital content segment is engaged in the creation and editing of content, in different languages, for different target audiences, for the purposes of generating revenues from leading advertising platforms, including Google, Facebook, Yahoo and Apple, by utilizing such content to obtain internet user traffic for its customers. The segments’ results include items that directly serve and/or are used by the segment’s business activity and are directly allocated to the segment. As such they do not include depreciation and amortization expenses for intangible assets created at the time of the purchase of those companies, financing expenses created for loans taken for the purpose of purchasing those companies, and therefore these items are not allocated to the various segments. Segments’ assets and liabilities are not reviewed by the Group’s chief operating decision maker and therefore were not reflected in the segment reporting. Segments revenues and operating results: SCHEDULE OF SEGMENTS REVENUES AND OPERATING RESULTS
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
|  | For the six months ended June 30, 2023 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
Revenues from external customers |  |  | 10,952 |  |  |  | 37,064 |  |  |  | - |  |  |  | 48,016 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 1,468 |  |  |  | 1,468 |
Segment operating income (loss) |  |  | 766 |  |  |  | 1,664 |  |  |  | (2,256 | ) |  |  | 174 |
Financial expenses, net |  |  | (81 | ) |  |  | (46 | ) |  |  | (*) (304 | ) |  |  | (431 | )
Segment Income (loss), before income taxes |  |  | 685 |  |  |  | 1,618 |  |  |  | (2,560 | ) |  |  | (257 | )
|  | For the six months ended June 30, 2022 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
Revenues from external customers |  |  | 11,898 |  |  |  | 31,439 |  |  |  | - |  |  |  | 43,337 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 1,315 |  |  |  | 1,315 |
Segment operating income (loss) |  |  | 169 |  |  |  | 2,321 |  |  |  | (1,510 | ) |  |  | 980 |
Financial (expenses) income, net |  |  | (66 | ) |  |  | 26 |  |  |  | (*) (1,033 | ) |  |  | (1,073 | )
Segment Income (loss), before income taxes |  |  | 103 |  |  |  | 2,347 |  |  |  | (2,543 | ) |  |  | (93 | )
VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited) U.S. dollars in thousands (except share data) NOTE 9: SEGMENT REPORTING (Cont.)
|  | For the three months ended June 30, 2023 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
Revenues from external customers |  |  | 5,842 |  |  |  | 21,312 |  |  |  | - |  |  |  | 27,154 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 734 |  |  |  | 734 |
Segment operating income (loss) |  |  | 535 |  |  |  | 868 |  |  |  | (1,153 | ) |  |  | 250 |
Financial expenses, net |  |  | (7 | ) |  |  | (83 | ) |  |  | (*) (156 | ) |  |  | (246 | )
Segment Income (loss), before income taxes |  |  | 528 |  |  |  | 785 |  |  |  | (1,309 | ) |  |  | 4 |
|  | For the three months ended June 30, 2022 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
Revenues from external customers |  |  | 5862 |  |  |  | 17,040 |  |  |  | - |  |  |  | 22,902 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 729 |  |  |  | 729 |
Segment operating income (loss) |  |  | 97 |  |  |  | 1,491 |  |  |  | (827 | ) |  |  | 761 |
Financial (expenses) income, net |  |  | - |  |  |  | 40 |  |  |  | (*) (776 | ) |  |  | (736 | )
Segment Income (loss), before income taxes |  |  | 97 |  |  |  | 1,531 |  |  |  | (1,603 | ) |  |  | 25 |
| (*) | Mainly consist of financial expenses from the Financing Agreement of bank loans taken for business combinations (see note 6).
VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited) U.S. dollars in thousands (except share data) NOTE 9: SEGMENT REPORTING (Cont.) The “adjustment” column for segment operating income includes unallocated selling, general, and administrative expenses and certain items which management excludes from segment results when evaluating segment performance, as follows: SCHEDULE OF RECONCILIATION BETWEEN SEGMENTS OPERATING RESULTS
|  | For the six months ended June 30, 2023 |  |  | For the three months ended June 30, 2023 |
Depreciation and amortization expenses not attributable to segments (**) |  |  | (1,468 | ) |  |  | (734 | )
General and administrative not attributable to the segments (***) |  |  | (788 | ) |  |  | (419 | )
|  |  | (2,256 | ) |  |  | (1,153 | )
|  | For the six months ended June 30, 2022 |  |  | For the three months ended June 30, 2022 |
Depreciation and amortization expenses not attributable to segments (**) |  |  | (1,315 | ) |  |  | (729 | )
General and administrative not attributable to the segments (***) |  |  | (195 | ) |  |  | (98 | )
|  |  | (1,510 | ) |  |  | (827 | )
| (**) | Mainly consist of technology and customer relations amortization costs from business combinations.
| (***) | Mainly consist of salary and related expenses and professional consulting expenses.

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 22 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-22 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 15 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-15 Reference 3: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 31 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-31 Reference 4: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (d) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 Reference 5: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 42 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-42 Reference 6: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (f) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 Reference 7: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 40 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-40 Reference 8: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -Name Accounting Standards Codification -Publisher FASB -URI https://asc.fasb.org//280/tableOfContent Reference 9: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 26 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-26 Reference 10: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 34 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-34 Reference 11: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 41 -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-41 Reference 12: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (a) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-21 Reference 13: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-21 Reference 14: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 32 -Subparagraph (e) -Publisher FASB -URI https://asc.fasb.org//1943274/2147482810/280-10-50-32 + Details
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