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GOODWILL AND INTANGIBLE ASSETS, NET (Tables)
 6 Months Ended
Jun. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
SCHEDULE OF GOODWILL AND INTANGIBLE ASSETS

    *                 
   Internal-use Software (*)   Customer Relations   Technology   Goodwill   Total 
   (*)                  
Cost:                         
Balance as of January 1, 2023   465    6,234    11,008    17,361    35,068 
Additions   -    -    -    -    - 
Balance as of June 30, 2023   465    6,234    11,008    17,361    35,068 
                          
Accumulated amortization:                         
Balance as of January 1, 2023   122    741    1,531    -    2,394 
Amortization recognized during the period   69    444    915    -    1,428 
Balance as of June 30, 2023   191    1,185    2,446    -    3,822 
                          
Amortized cost:                         
As of June 30, 2023   274    5,049    8,562    17,361    31,246 

 

    *                 
    Internal-use Software (*)     Customer Relations     Technology     Goodwill     Total  
Cost:                                        
Balance as of January 1, 2022     449       7,753       7,757       12,483       28,442  
Adjustments to Ultimate Parent company carrying values (see note 1.B)     -       (1,519 )     3,251       4,878       6,610  
Additions     16       -       -       -       16  
Balance as of December 31, 2022     465       6,234       11,008       17,361       35,068  
                                         
Accumulated amortization:                                        
Balance as of January 1, 2022     -       4,261       3,284       -       7,545  
Adjustments to Ultimate Parent company carrying values (see note 1.B)     -       (4,457 )     (3,413 )     -       (7,870 )
Amortization recognized during the year     122       937       1,660       -       2,719  
Balance as of December 31, 2022     122       741       1,531       -       2,394  
                                         
Amortized cost:                                        
As of December 31, 2022     343       5,493       9,477       17,361       32,674  

 

 

(*)

During 2020, Gix Media engaged with a subcontractor for the development of an internal-use software (the “Software”). Gix Media capitalized its developments costs until March 1, 2022 and from this date the Software became available for use. Accordingly, Gix Media recognized amortization expenses over the estimated useful life of the Software determined to be three years. For the six months ended June 30, 2023, and the period from March 1, 2022, until December 31, 2022, Gix Media recorded amortization expenses of $69 and $122, respectively.