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GOODWILL AND INTANGIBLE ASSETS, NET (Tables)
 9 Months Ended
Sep. 30, 2023
Goodwill and Intangible Assets Disclosure [Abstract]  
SCHEDULE OF GOODWILL AND INTANGIBLE ASSETS

  

   Internal-use Software (*)   Customer Relations   Technology   Goodwill   Total 
                     
Cost:                         
Balance as of January 1, 2023   465    6,234    11,008    17,361    35,068 
                          
Additions   -    -    -    -    - 
Balance as of September 30, 2023   465    6,234    11,008    17,361    35,068 
                          
Accumulated amortization:                         
Balance as of January 1, 2023   122    741    1,531    -    2,394 
                          
Amortization recognized during the period   102    667    1,375    -    2,144 
Balance as of September 30, 2023   224    1,408    2,906    -    4,538 
                          
Amortized cost:                         
As of September 30, 2023   241    4,826    8,102    17,361    30,530 

 

   Internal-use Software (*)   Customer Relations   Technology   Goodwill   Total 
Cost:                         
Balance as of January 1, 2022   449    7,753    7,757    12,483    28,442 
                          
Adjustments to Ultimate Parent company carrying values (see note 1.B)   -    (1,519)   3,251    4,878    6,610 
Additions   16    -    -    -    16 
Balance as of December 31, 2022   465    6,234    11,008    17,361    35,068 
                          
Accumulated amortization:                         
Balance as of January 1, 2022   -    4,261    3,284    -    7,545 
                          
Adjustments to Ultimate Parent company carrying values (see note 1.B)   -    (4,457)   (3,413)   -    (7,870)
Amortization recognized during the year   122    937    1,660    -    2,719 
Balance as of December 31, 2022   122    741    1,531    -    2,394 
                          
Amortized cost:                         
As of December 31, 2022   343    5,493    9,477    17,361    32,674 

 

  (*) During 2020, Gix Media engaged with a subcontractor for the development of an internal-use software (the “Software”). Gix Media capitalized its developments costs until March 1, 2022 and from this date the Software became available for use. Accordingly, Gix Media recognized amortization expenses over the estimated useful life of the Software determined to be three years. For the nine months ended September 30, 2023, and the period from March 1, 2022, until December 31, 2022, Gix Media recorded amortization expenses of $102 and $122, respectively.