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GOODWILL AND INTANGIBLE ASSETS, NET (Tables) | 12 Months Ended
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Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract] |
SCHEDULE OF GOODWILL AND INTANGIBLE ASSETS | SCHEDULE OF GOODWILL AND INTANGIBLE ASSETS
|  | Internal-use Software (*) |  |  | Customer Relations |  |  | Technology |  |  | Goodwill |  |  | Total |
Cost: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Balance as of January 1, 2023 |  |  | 465 |  |  |  | 6,234 |  |  |  | 11,008 |  |  |  | 17,361 |  |  |  | 35,068 |
Adjustments to Ultimate Parent company carrying values (see note 7.B) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Additions |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | - |
Impairment of goodwill |  |  | - |  |  |  | - |  |  |  | - |  |  |  | (5,107 | ) |  |  | (5,107 | )
Balance as of December 31, 2023 |  |  | 465 |  |  |  | 6,234 |  |  |  | 11,008 |  |  |  | 12,254 |  |  |  | 29,961 |
Accumulated amortization: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Balance as of January 1, 2023 |  |  | 122 |  |  |  | 741 |  |  |  | 1,531 |  |  |  | - |  |  |  | 2,394 |
Adjustments to Ultimate Parent company carrying values (see note 7.B) |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Amortization recognized during the year |  |  | 154 |  |  |  | 890 |  |  |  | 1,835 |  |  |  | - |  |  |  | 2,879 |
Balance as of December 31, 2023 |  |  | 276 |  |  |  | 1,631 |  |  |  | 3,366 |  |  |  | - |  |  |  | 5,273 |
Amortized cost: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
As of December 31, 2023 |  |  | 189 |  |  |  | 4,603 |  |  |  | 7,642 |  |  |  | 12,254 |  |  |  | 24,688 |
|  | Internal-use Software (*) |  |  | Customer Relations |  |  | Technology |  |  | Goodwill |  |  | Total |
Cost: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Balance as of January 1, 2022 |  |  | 449 |  |  |  | 7,753 |  |  |  | 7,757 |  |  |  | 12,483 |  |  |  | 28,442 |
Beginning balance |  |  | 449 |  |  |  | 7,753 |  |  |  | 7,757 |  |  |  | 12,483 |  |  |  | 28,442 |
Adjustments to Ultimate Parent company carrying values (see note 7.B) |  |  | - |  |  |  | (1,519 | ) |  |  | 3,251 |  |  |  | 4,878 |  |  |  | 6,610 |
Additions |  |  | 16 |  |  |  | - |  |  |  | - |  |  |  | - |  |  |  | 16 |
Balance as of December 31, 2022 |  |  | 465 |  |  |  | 6,234 |  |  |  | 11,008 |  |  |  | 17,361 |  |  |  | 35,068 |
Ending balance |  |  | 465 |  |  |  | 6,234 |  |  |  | 11,008 |  |  |  | 17,361 |  |  |  | 35,068 |
Accumulated amortization: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Balance as of January 1, 2022 |  |  | - |  |  |  | 4,261 |  |  |  | 3,284 |  |  |  | - |  |  |  | 7,545 |
Beginning balance |  |  | - |  |  |  | 4,261 |  |  |  | 3,284 |  |  |  | - |  |  |  | 7,545 |
Adjustments to Ultimate Parent company carrying values (see note 7.B) |  |  | - |  |  |  | (4,457 | ) |  |  | (3,413 | ) |  |  | - |  |  |  | (7,870 | )
Amortization recognized during the year |  |  | 122 |  |  |  | 937 |  |  |  | 1,660 |  |  |  | - |  |  |  | 2,719 |
Balance as of December 31, 2022 |  |  | 122 |  |  |  | 741 |  |  |  | 1,531 |  |  |  | - |  |  |  | 2,394 |
Ending balance |  |  | 122 |  |  |  | 741 |  |  |  | 1,531 |  |  |  | - |  |  |  | 2,394 |
Amortized cost: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
As of December 31, 2022 |  |  | 343 |  |  |  | 5,493 |  |  |  | 9,477 |  |  |  | 17,361 |  |  |  | 32,674 |
(*) | During 2020, Gix Media engaged with a subcontractor for the development of an internal-use software (the “Software”). Gix Media capitalized its developments costs until March 1, 2022 and from this date the Software became available for use. Accordingly, Gix Media recognized amortization expenses over the estimated useful life of the Software determined to be three years. For the years ended December 31, 2023 and 2022, Gix Media recorded amortization expenses of $154 and $122.
SCHEDULE OF ESTIMATED ANNUAL AMORTIZATION EXPENSE | SCHEDULE OF ESTIMATED ANNUAL AMORTIZATION EXPENSE
2024 |  |  | 2,879 |
2025 |  |  | 2,760 |
2026 |  |  | 2,725 |
2027 |  |  | 2,725 |
2028 |  |  | 1,194 |

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