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ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS | 12 Months Ended
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Dec. 31, 2023
Additional Information Regarding Profit And Loss Items |
ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS | NOTE 14: ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS Composition: SCHEDULE OF INFORMATION REGARDING TO ACQUISITION RELATED COSTS A. Traffic-acquisition and related costs:
|  | 2023 |  |  | 2022 |
|  | For the year ended December 31, |
|  | 2023 |  |  | 2022 |
Social network ads |  | $ | 28,251 |  |  | $ | 43,491 |
Native ads |  |  | 24,633 |  |  |  | 20,372 |
Search ads |  |  | 16,444 |  |  |  | 18,319 |
Other related costs |  |  | 1,123 |  |  |  | 829 |
Traffic- acquisition and related costs |  | $ | 70,451 |  |  | $ | 83,011 |
B. Research and development expenses: SCHEDULE OF INFORMATION REGARDING TO PROFIT AND LOSS
|  | 2023 |  |  | 2022 |
|  | For the year ended December 31, |
|  | 2023 |  |  | 2022 |
Salaries and related expenses |  | $ | 1,862 |  |  | $ | 2,162 |
Professional services and subcontractors |  |  | 768 |  |  |  | 737 |
Share-based compensation |  |  | 48 |  |  |  | 55 |
Other |  |  | 215 |  |  |  | 301 |
Research and development expenses |  | $ | 2,893 |  |  | $ | 3,255 |
C. Selling and marketing expenses:
|  | 2023 |  |  | 2022 |
|  | For the year ended December 31, |
|  | 2023 |  |  | 2022 |
Salaries and related expenses |  | $ | 2,060 |  |  | $ | 1,864 |
Advertising and marketing expenses |  |  | 411 |  |  |  | 259 |
Share-based compensation |  |  | 15 |  |  |  | 18 |
Other |  |  | 319 |  |  |  | 338 |
Selling and marketing expenses |  | $ | 2,805 |  |  | $ | 2,479 |
VIEWBIX INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS U.S. dollars in thousands (except share data) NOTE 14: ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS (Cont.) D. General and administrative expenses:
|  | 2023 |  |  | 2022 |
|  | For the year ended December 31, |
|  | 2023 |  |  | 2022 |
Salaries and related expenses |  | $ | 1,211 |  |  | $ | 1,099 |
Professional services |  |  | 1,303 |  |  |  | 904 |
Share-based compensation |  |  | 72 |  |  |  | (2 | )
Other |  |  | 291 |  |  |  | 156 |
General and administrative expenses |  | $ | 2,877 |  |  | $ | 2,157 |
E. Financial income, net: Financial income:
|  | 2023 |  |  | 2022 |
|  | For the year ended December 31, |
|  | 2023 |  |  | 2022 |
Exchange rate differences |  | $ | - |  |  | $ | 187 |
Interest income on loan to Parent Company |  |  | 87 |  |  |  | 143 |
Other |  |  | 16 |  |  |  | - |
Financial income |  | $ | 103 |  |  | $ | 330 |
Financial expenses:
|  | 2023 |  |  | 2022 |
|  | For the year ended December 31, |
|  | 2023 |  |  | 2022 |
Bank interest and fees |  | $ | 73 |  |  | $ | 133 |
Interest expense on bank loans |  |  | 916 |  |  |  | 565 |
Interest expense on loans from Parent Company |  |  | - |  |  |  | 52 |
Exchange rate differences |  |  | 347 |  |  |  | 858 |
Other |  |  | 48 |  |  |  | 178 |
Financial expenses |  | $ | 1,384 |  |  | $ | 1,786 |
VIEWBIX INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS U.S. dollars in thousands (except share data)

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