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ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS
 12 Months Ended
Dec. 31, 2023
Additional Information Regarding Profit And Loss Items  
ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS

NOTE 14: ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS

 

Composition:

 

A. Traffic-acquisition and related costs:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Social network ads  $28,251   $43,491 
Native ads   24,633    20,372 
Search ads   16,444    18,319 
Other related costs   1,123    829 
Traffic- acquisition and related costs  $70,451   $83,011 

 

B. Research and development expenses:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Salaries and related expenses  $1,862   $2,162 
Professional services and subcontractors   768    737 
Share-based compensation   48    55 
Other   215    301 
Research and development expenses  $2,893   $3,255 

 

C. Selling and marketing expenses:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Salaries and related expenses  $2,060   $1,864 
Advertising and marketing expenses   411    259 
Share-based compensation   15    18 
Other   319    338 
Selling and marketing expenses  $2,805   $2,479 

 

 

VIEWBIX INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

U.S. dollars in thousands (except share data)

 

NOTE 14: ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS (Cont.)

 

D. General and administrative expenses:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Salaries and related expenses  $1,211   $1,099 
Professional services   1,303    904 
Share-based compensation   72    (2)
Other   291    156 
General and administrative expenses  $2,877   $2,157 

 

E. Financial income, net:

 

Financial income:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Exchange rate differences  $-   $187 
Interest income on loan to Parent Company   87    143 
Other   16    - 
Financial income  $103   $330 

 

Financial expenses:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Bank interest and fees  $73   $133 
Interest expense on bank loans   916    565 
Interest expense on loans from Parent Company   -    52 
Exchange rate differences   347    858 
Other   48    178 
Financial expenses  $1,384   $1,786 

 

 

VIEWBIX INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

U.S. dollars in thousands (except share data)