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ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS (Tables)
 12 Months Ended
Dec. 31, 2023
Additional Information Regarding Profit And Loss Items  
SCHEDULE OF INFORMATION REGARDING TO ACQUISITION RELATED COSTS

 

A. Traffic-acquisition and related costs:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Social network ads  $28,251   $43,491 
Native ads   24,633    20,372 
Search ads   16,444    18,319 
Other related costs   1,123    829 
Traffic- acquisition and related costs  $70,451   $83,011 
SCHEDULE OF INFORMATION REGARDING TO PROFIT AND LOSS

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Salaries and related expenses  $1,862   $2,162 
Professional services and subcontractors   768    737 
Share-based compensation   48    55 
Other   215    301 
Research and development expenses  $2,893   $3,255 

 

C. Selling and marketing expenses:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Salaries and related expenses  $2,060   $1,864 
Advertising and marketing expenses   411    259 
Share-based compensation   15    18 
Other   319    338 
Selling and marketing expenses  $2,805   $2,479 

 

 

VIEWBIX INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

U.S. dollars in thousands (except share data)

 

NOTE 14: ADDITIONAL INFORMATION REGARDING PROFIT AND LOSS ITEMS (Cont.)

 

D. General and administrative expenses:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Salaries and related expenses  $1,211   $1,099 
Professional services   1,303    904 
Share-based compensation   72    (2)
Other   291    156 
General and administrative expenses  $2,877   $2,157 

 

E. Financial income, net:

 

Financial income:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Exchange rate differences  $-   $187 
Interest income on loan to Parent Company   87    143 
Other   16    - 
Financial income  $103   $330 

 

Financial expenses:

 

   2023   2022 
   For the year ended December 31, 
   2023   2022 
         
Bank interest and fees  $73   $133 
Interest expense on bank loans   916    565 
Interest expense on loans from Parent Company   -    52 
Exchange rate differences   347    858 
Other   48    178 
Financial expenses  $1,384   $1,786