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SEGMENT REPORTING | 6 Months Ended
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Jun. 30, 2024
Segment Reporting [Abstract] |
SEGMENT REPORTING | NOTE 11: SEGMENT REPORTING The Group operates in two different segments in such a way that each company in the Group operates as a separate business segment. Search segment- the search segment develops a variety of technological software solutions, which perform automation, optimization and monetization of internet campaigns, for the purposes of obtaining and routing internet user traffic to its customers. Digital content segment- the digital content segment is engaged in the creation and editing of content, in different languages, for different target audiences, for the purposes of generating revenues from leading advertising platforms, including Google, Facebook, Yahoo and Apple, by utilizing such content to obtain internet user traffic for its customers. The segments’ results include items that directly serve and/or are used by the segment’s business activity and are directly allocated to the segment. As such they do not include depreciation and amortization expenses for intangible assets created at the time of the purchase of those companies, financing expenses created for loans taken for the purpose of purchasing those companies and therefore these items are not allocated to the various segments. Segments’ assets and liabilities are not reviewed by the Group’s chief operating decision maker and therefore were not reflected in the segment reporting. Segments revenues and operating results: SCHEDULE OF SEGMENTS REVENUES AND OPERATING RESULTS
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
|  | For the six months ended June 30, 2024 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
Revenues from external customers |  |  | 3,587 |  |  |  | 13,748 |  |  |  | - |  |  |  | 17,335 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 1,555 |  |  |  | 1,555 |
Goodwill Impairment |  |  | - |  |  |  | - |  |  |  | 4,739 |  |  |  | 4,739 |
Segment operating income (loss) |  |  | 718 |  |  |  | (199 | ) |  |  | (7,009 | ) |  |  | (6,490 | )
Financial expenses, net |  |  | (10 | ) |  |  | (74 | ) |  |  | (2,823 | ) |  |  | (2,907 | )
Segment Income (loss), before income taxes |  |  | 708 |  |  |  | (273 | ) |  |  | (9,832 | ) |  |  | (9,397 | )
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
|  | For the six months ended June 30, 2023 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
Revenues from external customers |  |  | 10,952 |  |  |  | 37,064 |  |  |  | - |  |  |  | 48,016 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 1,468 |  |  |  | 1,468 |
Segment operating income (loss) |  |  | 766 |  |  |  | 1,664 |  |  |  | (2,256 | ) |  |  | 174 |
Financial expenses, net |  |  | (81 | ) |  |  | (46 | ) |  |  | (304 | ) (*) |  |  | (431 | )
Segment Income (loss), before income taxes |  |  | 685 |  |  |  | 1,618 |  |  |  | (2,560 | ) |  |  | (257 | )
VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited) U.S. dollars in thousands (except share data) NOTE 11: SEGMENT REPORTING (Cont.)
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
|  | For the three months ended June 30, 2024 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
Revenues from external customers |  |  | 1,115 |  |  |  | 6,218 |  |  |  | - |  |  |  | 7,333 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 821 |  |  |  | 821 |
Goodwill Impairment |  |  | - |  |  |  | - |  |  |  | 4,739 |  |  |  | 4,739 |
Segment operating income (loss) |  |  | 256 |  |  |  | 186 |  |  |  | (5,921 | ) |  |  | (5,479 | )
Financial expenses, net |  |  | (11 | ) |  |  | (60 | ) |  |  | (2,673 | ) |  |  | (2,744 | )
Segment Income (loss), before income taxes |  |  | 245 |  |  |  | 126 |  |  |  | (8,594 | ) |  |  | (8,223 | )
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
|  | For the three months ended June 30, 2023 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments (See below) |  |  | Total |
Revenues from external customers |  |  | 5,842 |  |  |  | 21,312 |  |  |  | - |  |  |  | 27,154 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 734 |  |  |  | 734 |
Segment operating income (loss) |  |  | 535 |  |  |  | 868 |  |  |  | (1,153 | ) |  |  | 250 |
Financial expenses, net |  |  | (7 | ) |  |  | (83 | ) |  |  | (156 | ) (*) |  |  | (246 | )
Segment Income (loss), before income taxes |  |  | 528 |  |  |  | 785 |  |  |  | (1,309 | ) |  |  | 4 |
| (*) | Mainly consist of financial expenses from the Financing Agreement of bank loans taken for business combinations (see note 6).
The “adjustment” column for segment operating income includes unallocated selling, general, and administrative expenses and certain items which management excludes from segment results when evaluating segment performance, as follows: SCHEDULE OF RECONCILIATION BETWEEN SEGMENTS OPERATING RESULTS
|  | For the six months ended June 30, 2024 |  |  | For the three months ended June 30, 2024 |
Depreciation and amortization expenses not attributable to segments (**) |  |  | (1,555 | ) |  |  | (821 | )
General and administrative not attributable to the segments (***) |  |  | (715 | ) |  |  | (361 | )
Goodwill Impairment |  |  | (4,739 | ) |  |  | (4,739 | )
|  |  | (7,009 | ) |  |  | (5,921 | )
VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited) U.S. dollars in thousands (except share data) NOTE 11: SEGMENT REPORTING (Cont.)
|  | For the six months ended June 30, 2023 |  |  | For the three months ended June 30, 2023 |
Depreciation and amortization expenses not attributable to segments (**) |  |  | (1,468 | ) |  |  | (734 | )
General and administrative not attributable to the segments (***) |  |  | (788 | ) |  |  | (419 | )
|  |  | (2,256 | ) |  |  | (1,153 | )
| (*) | Mainly consist of financial expenses from the Financing Agreement of bank loans taken for business combinations (see note 6).
| (**) | Mainly consist of technology and customer relations amortization costs from business combinations.
| (***) | Mainly consist of salary and related expenses and professional consulting expenses.
VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Unaudited) U.S. dollars in thousands (except share data)

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- Definition The entire disclosure for reporting segments including data and tables. 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