XML 57 R28.htm IDEA: XBRL DOCUMENT v3.25.1
SEGMENT REPORTING
 12 Months Ended
Dec. 31, 2024
Segment Reporting [Abstract]  
SEGMENT REPORTING

NOTE 18: SEGMENT REPORTING

 

The Group operates in two different segments in such a way that each company in the Group operates as a separate business segment.

 

Search segment- the search segment develops a variety of technological software solutions, which perform automation, optimization and monetization of internet campaigns, for the purposes of obtaining and routing internet user traffic to its customers.

 

Digital content segment- the digital content segment is engaged in the creation and editing of content, in different languages, for different target audiences, for the purposes of generating revenues from leading advertising platforms, including Google, Facebook, Yahoo and Apple, by utilizing such content to obtain internet user traffic for its customers.

 

The segments’ results include items that directly serve and/or are used by the segment’s business activity and are directly allocated to the segment. As such they do not include depreciation and amortization expenses for intangible assets created at the time of the purchase of those companies and financing expenses incurred on loans taken for the purpose of purchasing those companies. Therefore, these items are not allocated to the various segments.

 

The chief executive officer, who is the Company’s chief operating decision maker (“CODM”), assesses performance for these segments and decides how to allocate resources based the segments’ operating income or loss and income or loss before tax. Segments’ assets and liabilities are not reviewed by the CODM and therefore were not reflected in the segment reporting. The significant expense categories comprising segments profit and loss regularly reviewed by the CODM for the years ended December 31, 2024 and 2023 are set forth in the table below.

 

The substantial amount of non-current assets is derived from Israel and the substantial amount of revenues is derived from United States.

 

Segments revenues and operating results:

                 
    For the year ended December 31, 2024  
    Search
segment		    

Digital

content

segment

    

Adjustments

and eliminations

(See below)

     Total  
                         
Revenues from external customers     4,969       21,972       -       26,941  
Inter segment revenues     -       259       (259 )     -  
Total revenues     4,969       22,231       (259 )     26,941  
Traffic-acquisition and related costs    

1,989

      

20,257

      

(259

 )    

21,987

  
Research and development expenses    

818

      

1,049

      

12

      

1,879

  
Sales and marketing expenses    

304

      

1,332

      

5

      

1,641

  
General and administrative expenses    

549

      

415

      

1,304

      

2,268

  
Depreciation and amortization     -       -       3,012       3,012  
Goodwill impairment     -       -       7,675       7,675  
Other expenses (income), net    

(5

 )    

(237

 )    

276

      

34

  
Segment operating income (loss)     1,314       (585 )     (12,284 )     (11,555 )
Financial expenses, net     (16 )     (154 )     (2,594 )(*)     (2,764 )
Segment income (loss), before income taxes     1,298       (739 )     (14,878 )     (14,319 )

 

 

VIEWBIX INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

U.S. dollars in thousands (except share data)

 

NOTE 18: SEGMENT REPOTING (Cont.)

 

A. Segments revenues and operating results: (Cont.)

 

                         
    For the year ended December 31, 2023  
    Search
segment		    

Digital

content

segment

    

Adjustments

and eliminations

(See below)

     Total  
                         
Revenues from external customers     20,469       59,144       -       79,613  
Traffic-acquisition and related costs    

16,444

      

54,007

      

-

      

70,451

  
Research and development expenses    

1,502

      

1,360

      

31

      

2,893

  
Sales and marketing expenses    

446

      

2,341

      

18

      

2,805

  
General and administrative expenses    

667

      

676

      

1,534

      

2,877

  
Depreciation and amortization     -       -       2,952       2,952  
Goodwill impairment     -       -       5,107       5,107  
Segment operating income (loss)     1,410       760       (9,642 )     (7,472 )
Financial expenses, net     (80 )     (505 )     (696 )(**)     (1,281 )
Segment income (loss), before income taxes     1,330       255       (10,338 )     (8,753 )

 
     
 

 

The “adjustments and eliminations” column for segment operating income includes unallocated selling, general, and administrative expenses and certain items which management excludes from segment results when evaluating segment performance, as follows:

 

  

Year ended

December 31,

2024

  

Year ended

December 31,

2023

 
         
Depreciation and amortization expenses not attributable to segments (***)  $(3,012)  $(2,952)

Research and development expenses, sales and marketing expenses, general and administrative expenses and other expenses , net not attributable to the segments (****)

  $(1,597)  $(1,583)
Goodwill Impairment  $(7,675)  $(5,107)
    (12,284)   (9,642)

  

  (*) Mainly consist of financial expenses from substantial debt terms modification loss, change in the fair value of financial assets and interest expenses on bank loans in connection with the Financing Agreement (see notes 10.B, 10.D, 10.E and 11).
     
  (**) Mainly consist of interest expenses on bank loans in connection with the Financing Agreement (see note 10.A, 10.B).

 

  (***) Mainly consist of technology and customer relations amortization costs from business combinations.
     
  (****) Mainly consist of general and administrative expenses such as salary and related expenses and professional consulting expenses.

 

 

VIEWBIX INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

 

U.S. dollars in thousands (except share data)