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SEGMENT REPORTING | 6 Months Ended
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Jun. 30, 2025
Segment Reporting [Abstract] |
SEGMENT REPORTING | NOTE 12: SEGMENT REPORTING The Group operates in two different segments in such a way that each company in the Group operates as a separate business segment. These business segments currently do not include Metagramm’s operations as they do not meet the segment definition criteria. Search segment- the search segment develops a variety of technological software solutions, which perform automation, optimization and monetization of internet campaigns, for the purposes of obtaining and routing internet user traffic to its customers. Digital content segment- the digital content segment is engaged in the creation and editing of content, in different languages, for different target audiences, for the purposes of generating revenues from leading advertising platforms, including Google, Facebook, Yahoo and Apple, by utilizing such content to obtain internet user traffic for its customers. The segments’ results include items that directly serve and/or are used by the segment’s business activity and are directly allocated to the segment. As such they do not include depreciation and amortization expenses for intangible assets created at the time of the purchase of those companies and financing expenses incurred on loans taken for the purpose of purchasing those companies. Therefore, these items are not allocated to the various segments. The chief executive officer, who is the Company’s chief operating decision maker (“CODM”), assesses performance for these segments and decides how to allocate resources based the segments’ operating income or loss and income or loss before tax. Segments’ assets and liabilities are not reviewed by the CODM and therefore were not reflected in the segment reporting. The significant expense categories comprising segments profit and loss regularly reviewed by the CODM for the periods ended June 30, 2025 and 2024 are set forth in the tables below. The substantial amount of non-current assets is derived from Israel and the substantial amount of revenues is derived from United States. VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) U.S. dollars in thousands (except share data) NOTE 12: SEGMENT REPORTING (Cont.) Segments revenues and operating results: SCHEDULE OF SEGMENTS REVENUES AND OPERATING RESULTS
|  | For the six months ended June 30, 2025 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments and eliminations (See below) |  |  | Total |
Revenues from external customers |  |  | 883 |  |  |  | 4,115 |  |  |  | 16 |  |  |  | 5,014 |
Traffic-acquisition and related costs |  |  | 184 |  |  |  | 4,019 |  |  |  | - |  |  |  | 4,203 |
Research and development expenses |  |  | 36 |  |  |  | 236 |  |  |  | - |  |  |  | 272 |
Sales and marketing expenses |  |  | 50 |  |  |  | 356 |  |  |  | - |  |  |  | 406 |
General and administrative expenses |  |  | 145 |  |  |  | 74 |  |  |  | 610 |  |  |  | 829 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 1,500 |  |  |  | 1,500 |
Goodwill impairment |  |  | - |  |  |  | - |  |  |  | 3,150 |  |  |  | 3,150 |
Other expenses, net |  |  | - |  |  |  | - |  |  |  | 544 |  |  |  | 544 |
Segment operating income (loss) |  |  | 468 |  |  |  | (570 | ) |  |  | (5,788 | ) |  |  | (5,890 | )
Financial income (expenses), net |  |  | (40 | ) |  |  | 3 |  |  |  | (10,488 | )(*) |  |  | (10,525 | )
Segment income (loss), before income taxes |  |  | 428 |  |  |  | (567 | ) |  |  | (16,276 | ) |  |  | (16,415 | )
|  | For the six months ended June 30, 2024 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments and eliminations (See below) |  |  | Total |
Revenues from external customers |  |  | 3,587 |  |  |  | 13,748 |  |  |  | - |  |  |  | 17,335 |
Traffic-acquisition and related costs |  |  | 1,615 |  |  |  | 12,454 |  |  |  | - |  |  |  | 14,069 |
Research and development expenses |  |  | 677 |  |  |  | 581 |  |  |  | 4 |  |  |  | 1,262 |
Sales and marketing expenses |  |  | 243 |  |  |  | 867 |  |  |  | - |  |  |  | 1,110 |
General and administrative expenses |  |  | 339 |  |  |  | 282 |  |  |  | 682 |  |  |  | 1,303 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 1,555 |  |  |  | 1,555 |
Goodwill Impairment |  |  | - |  |  |  | - |  |  |  | 4,739 |  |  |  | 4,739 |
Other expenses (income), net |  |  | (5 | ) |  |  | (237 | ) |  |  | 29 |  |  |  | (213 | )
Segment operating income (loss) |  |  | 718 |  |  |  | (199 | ) |  |  | (7,009 | ) |  |  | (6,490 | )
Financial expenses, net |  |  | (10 | ) |  |  | (74 | ) |  |  | (2,823 | )(**) |  |  | (2,907 | )
Segment income (loss), before income taxes |  |  | 708 |  |  |  | (273 | ) |  |  | (9,832 | ) |  |  | (9,397 | )
VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) U.S. dollars in thousands (except share data) NOTE 12: SEGMENT REPORTING (Cont.) Segments revenues and operating results (Cont.):
|  | For the three months ended June 30, 2025 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments and eliminations (See below) |  |  | Total |
Revenues from external customers |  |  | 354 |  |  |  | 1,911 |  |  |  | 16 |  |  |  | 2,281 |
Traffic-acquisition and related costs |  |  | 50 |  |  |  | 1,830 |  |  |  | - |  |  |  | 1,880 |
Research and development expenses |  |  | 20 |  |  |  | 105 |  |  |  | - |  |  |  | 125 |
Sales and marketing expenses |  |  | 30 |  |  |  | 160 |  |  |  | - |  |  |  | 190 |
General and administrative expenses |  |  | 70 |  |  |  | 18 |  |  |  | 488 |  |  |  | 576 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 781 |  |  |  | 781 |
Goodwill Impairment |  |  | - |  |  |  | - |  |  |  | 3,150 |  |  |  | 3,150 |
Other expenses, net |  |  | - |  |  |  | - |  |  |  | 500 |  |  |  | 500 |
Segment operating income (loss) |  |  | 184 |  |  |  | (202 | ) |  |  | (4,903 | ) |  |  | (4,921 | )
Financial income (expenses), net |  |  | (35 | ) |  |  | 39 |  |  |  | (7,626 | )(*) |  |  | (7,622 | )
Segment income (loss), before income taxes |  |  | 149 |  |  |  | (163 | ) |  |  | (12,529 | ) |  |  | (12,543 | )
|  | For the three months ended June 30, 2024 |
|  | Search segment |  |  | Digital content segment |  |  | Adjustments and eliminations (See below) |  |  | Total |
Revenues from external customers |  |  | 1,115 |  |  |  | 6,218 |  |  |  | - |  |  |  | 7,333 |
Traffic-acquisition and related costs |  |  | 357 |  |  |  | 5,497 |  |  |  | - |  |  |  | 5,854 |
Research and development expenses |  |  | 260 |  |  |  | 272 |  |  |  | - |  |  |  | 532 |
Sales and marketing expenses |  |  | 90 |  |  |  | 362 |  |  |  | - |  |  |  | 452 |
General and administrative expenses |  |  | 157 |  |  |  | 138 |  |  |  | 352 |  |  |  | 647 |
Depreciation and amortization |  |  | - |  |  |  | - |  |  |  | 821 |  |  |  | 821 |
Goodwill Impairment |  |  | - |  |  |  | - |  |  |  | 4,739 |  |  |  | 4,739 |
Other expenses (income), net |  |  | (5 | ) |  |  | (237 | ) |  |  | 9 |  |  |  | (233 | )
Segment operating income (loss) |  |  | 256 |  |  |  | 186 |  |  |  | (5,921 | ) |  |  | (5,479 | )
Financial expenses, net |  |  | (11 | ) |  |  | (60 | ) |  |  | (2,673 | )(**) |  |  | (2,744 | )
Segment income (loss), before income taxes |  |  | 245 |  |  |  | 126 |  |  |  | (8,594 | ) |  |  | (8,223 | )
| (*) | Mainly consist of financial expenses arising from changes in the fair value of financial assets measured at fair value through profit or loss (see note 8).
| (**) | Mainly consist of financial expenses from substantial debt terms modification loss and interest expenses on bank loans in connection with the Financing Agreement (see note 7.A, 7.B and 7.D).
VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) U.S. dollars in thousands (except share data) NOTE 12: SEGMENT REPORTING (Cont.) A. Segments revenues and operating results (Cont.): The “adjustments and eliminations” column for segment operating income includes unallocated selling, general, and administrative expenses and certain items which management excludes from segment results when evaluating segment performance, as follows: SCHEDULE OF RECONCILIATION BETWEEN SEGMENTS OPERATING RESULTS
|  | For the six months ended June 30, 2025 |  |  | For the three months ended June 30, 2025 |
Depreciation and amortization expenses not attributable to segments (***) |  |  | (1,500 | ) |  |  | (781 | )
Revenues, research and development expenses, sales and marketing expenses, general and administrative expenses and other expenses, net not attributable to the segments (****) |  |  | (1,138 | ) |  |  | (972 | )
Goodwill Impairment |  |  | (3,150 | ) |  |  | (3,150 | )
|  |  | (5,788 | ) |  |  | (4,903 | )
|  | For the six months ended June 30, 2024 |  |  | For the three months ended June 30, 2024 |
Depreciation and amortization expenses not attributable to segments (***) |  |  | (1,555 | ) |  |  | (821 | )
Research and development expenses, sales and marketing expenses, general and administrative expenses and other expenses, net not attributable to the segments (****) |  |  | (715 | ) |  |  | (361 | )
Goodwill Impairment |  |  | (4,739 | ) |  |  | (4,739 | )
|  |  | (7,009 | ) |  |  | (5,921 | )
| (*) | Mainly consist of financial expenses arising from changes in the fair value of financial assets measured at fair value through profit or loss (see note 8).
| (**) | Mainly consist of financial expenses from substantial debt terms modification loss and interest expenses on bank loans in connection with the Financing Agreement (see note 7.A, 7.B and 7.D).
| (***) | Mainly consist of technology and customer relations amortization costs from business combinations.
| (****) | Mainly consist of general and administrative expenses such as salary and related expenses and professional consulting expenses.
VIEWBIX INC. NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED) U.S. dollars in thousands (except share data)

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- Definition The entire disclosure for reporting segments including data and tables. Reportable segments include those that meet any of the following quantitative thresholds a) it's reported revenue, including sales to external customers and intersegment sales or transfers is 10 percent or more of the combined revenue, internal and external, of all operating segments b) the absolute amount of its reported profit or loss is 10 percent or more of the greater, in absolute amount of 1) the combined reported profit of all operating segments that did not report a loss or 2) the combined reported loss of all operating segments that did report a loss c) its assets are 10 percent or more of the combined assets of all operating segments. + References Reference 1: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name Accounting Standards Codification -Section 50 -Paragraph 21 -Subparagraph (b) -Publisher FASB -URI https://asc.fasb.org/1943274/2147482810/280-10-50-21 Reference 2: http://www.xbrl.org/2003/role/disclosureRef -Topic 280 -SubTopic 10 -Name 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