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Operating Segments - Disclosure of Detailed Information About Segment Performance (Details) - NZD ($)
$ in Thousands
 12 Months Ended
Jan. 31, 2020
Jan. 31, 2020
Jan. 31, 2019
Jan. 31, 2018
Statement Line Items [Line Items]        
Revenue   $ 90,065 $ 111,920 $ 131,388
Cost of sales   (56,247) (74,480) (87,459)
Gross margin   33,818 37,440 43,929
Administrative expenses   (11,837) (3,432) (4,131)
Corporate expenses   (12,772) (14,145) (12,851)
Other foreign exchange gain/loss   (615) (1,963) (757)
EBITDA   (16,167) (25,602) (24,053)
Brand transition, restructure and transaction expenses   (14,593) (10,075) (3,272)
Finance expense   (5,213) (4,041) (8,791)
Fair value (gain)/loss on Convertible Note derivative   (775) 2,393
(Income/(loss) before income tax expense   (53,523) (50,494) (37,533)
Income tax benefit   (782) 1,274 (60)
Loss for the period $ (54,305) (54,305) (49,220) (37,593)
Operating Segments [Member]        
Statement Line Items [Line Items]        
Revenue from external customers   90,065 111,920 131,286
Service income       102
Revenue   90,065 111,920 131,388
Cost of sales   (56,247) (74,480) (87,459)
Gross margin   33,818 37,440 43,929
Other segment expenses [2]   (35,555) [1] (45,454) (47,354)
Administrative expenses   (1,234) (1,050) (1,101)
Corporate expenses   (12,772) (17,947) (19,150)
Other foreign exchange gain/loss   (424) 1,409 (377)
EBITDA   (16,167) (25,602) (24,053)
Brand transition, restructure and transaction expenses   (13,687) [3] (10,075) (3,272)
Finance expense   (5,213) (4,041) (8,791)
Interest income   12    
Impairment expense   (8,904) (8,173) (1,914)
Depreciation and amortisation   (10,603) (2,382) (3,030)
Fair value gain/(loss) on foreign exchange contracts   729 (1,704) (502)
Unrealised foreign exchange gain/(loss)   310 2,258 1,636
Fair value (gain)/loss on Convertible Note derivative   (775) 2,393
(Income/(loss) before income tax expense   (53,523) (50,494) (37,533)
Income tax benefit   (782) 1,274 (60)
Loss for the period   (54,305) (49,220) (37,593)
Operating Segments [Member] | New Zealand Retail [Member]        
Statement Line Items [Line Items]        
Revenue from external customers   28,302 31,801 34,269
Service income      
Revenue   28,302 31,801 34,269
Cost of sales   (12,997) (15,424) (16,488)
Gross margin   15,305 16,377 17,781
Other segment expenses [2]   (10,491) [1] (13,537) (13,451)
Administrative expenses  
Corporate expenses  
Other foreign exchange gain/loss  
EBITDA   4,814 2,840 4,330
Brand transition, restructure and transaction expenses   [3]
Finance expense  
Interest income      
Impairment expense  
Depreciation and amortisation  
Fair value gain/(loss) on foreign exchange contracts  
Unrealised foreign exchange gain/(loss)  
Fair value (gain)/loss on Convertible Note derivative  
(Income/(loss) before income tax expense   4,814 2,840 4,330
Income tax benefit  
Loss for the period   4,814 2,840 4,330
Operating Segments [Member] | Australia Retail [Member]        
Statement Line Items [Line Items]        
Revenue from external customers   14,274 18,547 18,236
Service income      
Revenue   14,274 18,547 18,236
Cost of sales   (6,585) (9,192) (9,457)
Gross margin   7,689 9,355 8,779
Other segment expenses [2]   (8,293) [1] (11,003) (11,329)
Administrative expenses  
Corporate expenses  
Other foreign exchange gain/loss  
EBITDA   (604) (1,648) (2,550)
Brand transition, restructure and transaction expenses   [3]
Finance expense  
Interest income      
Impairment expense  
Depreciation and amortisation  
Fair value gain/(loss) on foreign exchange contracts  
Unrealised foreign exchange gain/(loss)  
Fair value (gain)/loss on Convertible Note derivative  
(Income/(loss) before income tax expense   (604) (1,648) (2,550)
Income tax benefit  
Loss for the period   (604) (1,648) (2,550)
Operating Segments [Member] | New Zealand Wholesale [Member]        
Statement Line Items [Line Items]        
Revenue from external customers   3,482 7,154 10,453
Service income      
Revenue   3,482 7,154 10,453
Cost of sales   (3,455) (6,372) (8,213)
Gross margin   27 782 2,240
Other segment expenses [2]   (473) [1] (912) (1,068)
Administrative expenses  
Corporate expenses  
Other foreign exchange gain/loss  
EBITDA   (446) (130) 1,172
Brand transition, restructure and transaction expenses   [3]
Finance expense  
Interest income      
Impairment expense  
Depreciation and amortisation  
Fair value gain/(loss) on foreign exchange contracts  
Unrealised foreign exchange gain/(loss)  
Fair value (gain)/loss on Convertible Note derivative  
(Income/(loss) before income tax expense   (446) (130) 1,172
Income tax benefit  
Loss for the period   (446) (130) 1,172
Operating Segments [Member] | Australia Wholesale [Member]        
Statement Line Items [Line Items]        
Revenue from external customers   7,066 11,491 15,512
Service income      
Revenue   7,066 11,491 15,512
Cost of sales   (4,837) (8,498) (12,545)
Gross margin   2,229 2,993 2,967
Other segment expenses [2]   (2,149) [1] (4,495) (3,781)
Administrative expenses  
Corporate expenses  
Other foreign exchange gain/loss  
EBITDA   80 (1,502) (814)
Brand transition, restructure and transaction expenses   [3]
Finance expense  
Interest income      
Impairment expense  
Depreciation and amortisation  
Fair value gain/(loss) on foreign exchange contracts  
Unrealised foreign exchange gain/(loss)  
Fair value (gain)/loss on Convertible Note derivative  
(Income/(loss) before income tax expense   80 (1,502) (814)
Income tax benefit  
Loss for the period   80 (1,502) (814)
Operating Segments [Member] | US Wholesale [Member]        
Statement Line Items [Line Items]        
Revenue from external customers   3,955 5,798 6,390
Service income      
Revenue   3,955 5,798 6,390
Cost of sales   (2,265) (5,222) (6,438)
Gross margin   1,689 576 (48)
Other segment expenses [2]   (523) [1] (2,724) (3,301)
Administrative expenses  
Corporate expenses  
Other foreign exchange gain/loss  
EBITDA   1,166 (2,148) (3,349)
Brand transition, restructure and transaction expenses   [3]
Finance expense  
Interest income      
Impairment expense  
Depreciation and amortisation  
Fair value gain/(loss) on foreign exchange contracts  
Unrealised foreign exchange gain/(loss)  
Fair value (gain)/loss on Convertible Note derivative  
(Income/(loss) before income tax expense   1,166 (2,148) (3,349)
Income tax benefit  
Loss for the period   1,166 (2,148) (3,349)
Operating Segments [Member] | Europe Wholesale [Member]        
Statement Line Items [Line Items]        
Revenue from external customers   1,051 4,996 14,192
Service income      
Revenue   1,051 4,996 14,192
Cost of sales   (785) (4,490) (10,221)
Gross margin   266 506 3,971
Other segment expenses [2]   33 [1] (1,536) (2,904)
Administrative expenses  
Corporate expenses  
Other foreign exchange gain/loss  
EBITDA   299 (1,030) 1,067
Brand transition, restructure and transaction expenses   [3]
Finance expense  
Interest income      
Impairment expense  
Depreciation and amortisation  
Fair value gain/(loss) on foreign exchange contracts  
Unrealised foreign exchange gain/(loss)  
Fair value (gain)/loss on Convertible Note derivative  
(Income/(loss) before income tax expense   299 (1,030) 1,067
Income tax benefit  
Loss for the period   299 (1,030) 1,067
Operating Segments [Member] | E-Commerce [Member]        
Statement Line Items [Line Items]        
Revenue from external customers   31,935 32,133 32,234
Service income      
Revenue   31,935 32,133 32,234
Cost of sales   (20,916) (21,248) (20,974)
Gross margin   11,020 10,885 11,260
Other segment expenses [2]   (13,659) [1] (11,247) (11,520)
Administrative expenses  
Corporate expenses  
Other foreign exchange gain/loss  
EBITDA   (2,639) (362) (260)
Brand transition, restructure and transaction expenses   [3]
Finance expense  
Interest income      
Impairment expense  
Depreciation and amortisation  
Fair value gain/(loss) on foreign exchange contracts  
Unrealised foreign exchange gain/(loss)  
Fair value (gain)/loss on Convertible Note derivative  
(Income/(loss) before income tax expense   (2,639) (362) (260)
Income tax benefit  
Loss for the period   (2,639) (362) (260)
Operating Segments [Member] | Unallocated [Member]        
Statement Line Items [Line Items]        
Revenue from external customers  
Service income       102
Revenue   102
Cost of sales   (4,407) (4,034) (3,123)
Gross margin   (4,407) (4,034) (3,021)
Other segment expenses [2]   [1]
Administrative expenses   (1,234) (1,050) (1,101)
Corporate expenses   (12,772) (17,947) (19,150)
Other foreign exchange gain/loss   (424) 1,409 (377)
EBITDA   (18,837) (21,622) (23,649)
Brand transition, restructure and transaction expenses   (13,687) [3] (10,075) (3,272)
Finance expense   (5,213) (4,041) (8,791)
Interest income   12    
Impairment expense   (8,904) (8,173) (1,914)
Depreciation and amortisation   (10,603) (2,382) (3,030)
Fair value gain/(loss) on foreign exchange contracts   729 (1,704) (502)
Unrealised foreign exchange gain/(loss)   310 2,258 1,636
Fair value (gain)/loss on Convertible Note derivative   (775) 2,393
(Income/(loss) before income tax expense   (56,193) (46,514) (37,129)
Income tax benefit   (782) 1,274 (60)
Loss for the period   $ (56,975) $ (45,240) $ (37,189)
[1] Includes $639k opening adjustment loss at the date of adoption.
[2] Other segment expenses relate to brand management expenses and some corporate expenses.
[3] Brand transition, restructure and transaction expenses are shown net of proceeds from the sale of Naked brand and trademarks.