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SEGMENTS AND GEOGRAPHICAL INFORMATION
 12 Months Ended
Dec. 31, 2011
SEGMENTS AND GEOGRAPHICAL INFORMATION [Abstract]  
SEGMENTS AND GEOGRAPHICAL INFORMATION
NOTE 18:-
SEGMENTS AND GEOGRAPHICAL INFORMATION

The Company manages its business in two reportable segments, consisting of the RFID and Mobile Solutions segment and the Supply Chain Solutions segment.

The Company's management makes financial decisions and allocates resources, based on the information it receives from its internal management system. The Company allocates resources and assesses performance for each operating segment using information about revenues and gross profit. The Company applies ASC 280, Segment Reporting.

 
a.
Revenues, gross profit and assets for the operating segments for the years 2011, 2010 and 2009 were as follows:
 
     
RFID and Mobile Solutions
      
Supply
Chain Solutions
      
Not
Allocated/ Intercompany
      
Consolidated
  
2011
                                
                                 
Revenues
   $ 13,128     $ 21,332     $ (1,026 )   $ 33,434  
                                 
Gross profit
   $ 3,105     $ 3,405     $ -     $ 6,510  
                                 
Assets related to segment
   $ 10,132     $ 9,869     $ 68     $ 20,069  
                                 
2010
                                
                                 
Revenues
   $ 12,463     $ 17,724     $ -     $ 30,187  
                                 
Gross profit
   $ 3,632     $ 3,851     $ -     $ 7,483  
                                 
Assets related to segment
   $ 12,418     $ 9,605     $ 107     $ 22,130  
                                 
2009
                                
                                 
Revenues
   $ 10,729     $ 14,738     $ -     $ 25,467  
                                 
Gross profit
   $ 3,375     $ 116     $ -     $ 3,491  
                                 
Assets related to segment
   $ 17,201     $ 4,159     $ 579     $ 21,939  

 
b.
The following presents total revenues and long-lived assets for the years 2011, 2010 and 2009 based on the location of customers:
 
   
Year ended December 31,
  
   
2011
    
2010
    
2009
  
   
Total
    
Long-lived
    
Total
    
Long-lived
    
Total
    
Long-lived
  
   
revenues
    
assets *)
    
revenues
    
assets *)
    
revenues
    
assets *)
  
                                     
America
   $ 1,514     $ -     $ 2,596     $ -     $ 1,548     $ -  
Far East
     3,943       -       2,228       -       998       -  
Europe
     976       -       811       -       566       -  
Israel and others
     27,001       1,166       24,552       1,135       22,355       1,221  
                                                 
    $ 33,434     $ 1,166     $ 30,187     $ 1,135     $ 25,467     $ 1,221  

 
*)
Long-lived assets are comprised of property, plant and equipment (intangible assets and goodwill are not included).
 
 
c.
Major customer data as a percentage of total revenues:

   
Year ended December 31,
  
   
2011
    
2010
    
2009
  
                   
Customer A (Supply Chain Segment)
     10 %     7 %     14 %