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SEGMENTS AND GEOGRAPHICAL INFORMATION
 12 Months Ended
Dec. 31, 2012
SEGMENTS AND GEOGRAPHICAL INFORMATION [Abstract]  
SEGMENTS AND GEOGRAPHICAL INFORMATION
NOTE 17:-
SEGMENTS AND GEOGRAPHICAL INFORMATION

The Company manages its business in two reportable segments, consisting of the RFID and Mobile Solutions segment and the Supply Chain Solutions segment.

The Company's management makes financial decisions and allocates resources, based on the information it receives from its internal management system. The Company allocates resources and assesses performance for each operating segment using information about revenues and gross profit. The Company applies ASC 280, Segment Reporting.
a.
Revenues, gross profit and assets for the operating segments for the years 2012, 2011 and 2010 were as follows:



RFID and Mobile Solutions

Supply
Chain Solutions

Not
Allocated/ Intercompany

Consolidated
2012
























Revenues
$ 8,894

$ 15,915

$ (306 )
$ 24,503

















Gross profit
$ 2,345

$ 2,723

$ -

$ 5,068

















Assets related to segment
$ 8,558

$ 9,491

$ -

$ 18,049

















2011
































Revenues
$ 13,128

$ 21,332

$ (1,026 )
$ 33,434

















Gross profit
$ 3,105

$ 3,405

$ -

$ 6,510

















Assets related to segment
$ 10,132

$ 9,869

$ 68

$ 20,069

2010
























Revenues
$ 12,463

$ 17,724

$ -

$ 30,187

















Gross profit
$ 3,632

$ 3,851

$ -

$ 7,483

















Assets related to segment
$ 12,418

$ 9,605

$ 107

$ 22,130


b.
The following presents total revenues and long-lived assets for the years 2012, 2011 and 2010 based on the location of customers:



Year ended December 31,


2012

2011

2010


Total

Long-lived

Total

Long-lived

Total

Long-lived


revenues

assets *)

revenues

assets *)

revenues

assets *)



















America
$ 493

$ -

$ 1,514

$ -

$ 2,596

$ -
Far East

1,985


-


3,943


-


2,228


-
Europe

1,178


-


976


-


811


-
Israel and others

20,847


963


27,001


1,166


24,552


1,135



























$ 24,503

$ 963

$ 33,434

$ 1,166

$ 30,187

$ 1,135


*)
Long-lived assets are comprised of property, plant and equipment (intangible assets and goodwill are not included).


c.
Major customer data as a percentage of total revenues:



Year ended December 31,


2012

2011

2010










Customer A (Supply Chain Segment)

15 %

10 %

7 %