<DOCUMENT>
<TYPE>EX-23
<SEQUENCE>10
<FILENAME>d85151ex23.txt
<DESCRIPTION>CONSENT OF KPMG LLP
<TEXT>

<PAGE>   1
                                                                      EXHIBIT 23


                          Independent Auditors' Consent


The Board of Directors
Harte-Hanks, Inc.:

We consent to incorporation by reference in the registration statements (No.
333-63105, No. 33-51723, No. 33-54303, No. 333-03045 and No. 333-30995) on Form
S-8 of Harte-Hanks, Inc. of (i) our report dated January 29, 2001 relating to
the consolidated balance sheets of Harte-Hanks, Inc. and subsidiaries as of
December 31, 2000 and 1999, and the related consolidated statements of
operations, cash flows and stockholders' equity for each of the years in the
three-year period ended December 31, 2000, which report appears in the 2000
annual report to stockholders which is incorporated by reference in the December
31, 2000 annual report on Form 10-K of Harte-Hanks, Inc. and (ii) our report
dated January 29, 2001, relating to the related financial statement schedule as
of and for each of the years in the three-year period ended December 31, 2000,
which report appears in the December 31, 2000 annual report on Form 10-K of the
Company.



                                          /s/ KPMG LLP


San Antonio, Texas
March 29, 2001


</TEXT>
</DOCUMENT>
