<DOCUMENT>
<TYPE>EX-21
<SEQUENCE>4
<FILENAME>d95098ex21.txt
<DESCRIPTION>SUBSIDIARIES OF THE COMPANY
<TEXT>
<PAGE>
                                       41



                                                                      EXHIBIT 21

                        SUBSIDIARIES OF HARTE-HANKS, INC.
                             As of December 31, 2001

<Table>
<Caption>
                                                                    Jurisdiction of
Name of Entity                                                      Organization              % Owned
--------------                                                      ------------              -------
<S>                                                                 <C>                       <C>
DiMark, Inc.                                                        New Jersey                    100%
Direct Market Concepts, Inc.                                        Florida                       100%
DMK, Inc.                                                           Delaware                      100%(2)
The Flyer Publishing Corporation                                    Florida                       100%
Harte-Hanks CRM Services UK Limited                                 England                       100%
Harte-Hanks Data Services LLC                                       Maryland                      100%
Harte-Hanks Data Technologies LLC                                   Delaware                      100%
Harte-Hanks Delaware, Inc.                                          Delaware                      100%
Harte-Hanks Direct, Inc.                                            Delaware                      100%(1)
Harte-Hanks Direct Marketing/Baltimore, Inc.                        Maryland                      100%
Harte-Hanks Direct Marketing/Cincinnati, Inc.                       Ohio                          100%
Harte-Hanks Direct Marketing/Dallas, Inc.                           Delaware                      100%
Harte-Hanks Direct Marketing/Fullerton, Inc.                        California                    100%
Harte-Hanks Direct Marketing/Kansas City, Inc.                      Missouri                      100%
Harte-Hanks do Brazil Consultoria e Servicos Ltda.                  Brazil                        100%(3)
Harte-Hanks IRG, Inc.                                               Michigan                      100%
Harte-Hanks Limited                                                 England                       100%(3)
Harte-Hanks Market Intelligence, Inc.                               California                    100%
Harte-Hanks Market Intelligence Espana LLC                          Colorado                      100%
Harte-Hanks Market Intelligence Europe B.V.                         Netherlands                   100%
Harte-Hanks Market Intelligence GmbH                                Germany                       100%(4)
Harte-Hanks Market Intelligence Limited                             Ireland                       100%(4)
Harte-Hanks Market Intelligence Limited                             England                       100%(4)
Harte-Hanks Market Intelligence SAS                                 France                        100%(4)
Harte-Hanks Market Research, Inc.                                   New Jersey                    100%
Harte-Hanks Partnership, Ltd.                                       Texas                         100%(5)
Harte-Hanks Pty. Limited                                            Australia                     100%(3)
Harte-Hanks Response Management/Austin L.P.                         Delaware                      100%(6)
Harte-Hanks Response Management/Boston, Inc.                        Massachusetts                 100%
Harte-Hanks Response Management Call Centers, Inc.                  Delaware                      100%
Harte-Hanks Response Management Europe                              Belgium                       100%
Harte-Hanks Shoppers, Inc.                                          California                    100%
Harte-Hanks Stock Plan, Inc.                                        Delaware                      100%
H&R Communications, Inc.                                            New Jersey                    100%(2)
HTS, Inc.                                                           Connecticut                   100%
Information for Marketing Limited (shell corporation)               England                       100%(7)
Mars Graphic Services, Inc.                                         New Jersey                    100%(8)
NSO, Inc.                                                           Ohio                          100%
Printing Management Systems, Inc.                                   Delaware                      100%
PRO Direct Response Corp.                                           New Jersey                    100%(2)
Sales Support Services, Inc.                                        New Jersey                    100%(9)
Sales Support Services of Texas, Inc.                               Delaware                      100%(10)
salessupport.com, Inc.                                              Delaware                      100%(10)
Southern Comprint Co.                                               California                    100%
Spectral Resources, Inc.                                            New York                      100%
</Table>

(1) Owned by Mars Graphic Services, Inc.

(2) Owned by Harte-Hanks Direct, Inc.

(3) Owned by Harte-Hanks Data Technologies LLC

(4) Owned by Harte-Hanks Market Intelligence Europe B.V.

(5) 99.5% Owned by Harte-Hanks Delaware, Inc.
    .5% Owned by Harte-Hanks , Inc.

(6) 99% Owned by Harte-Hanks Stock Plan, Inc.
    1% Owned by Harte-Hanks Response Management Call Centers, Inc.

(7) Owned by Harte-Hanks Limited

(8) Owned by DiMark, Inc.

(9) Owned by Harte-Hanks Delaware, Inc.

(10) Sales Support Services, Inc.




</TEXT>
</DOCUMENT>
