<SUBMISSION>
<ACCESSION-NUMBER>0001181431-04-021236
<TYPE>4
<PUBLIC-DOCUMENT-COUNT>1
<PERIOD>20040415
<FILING-DATE>20040419
<ISSUER>
<COMPANY-DATA>
<CONFORMED-NAME>HARTE HANKS INC
<CIK>0000045919
<ASSIGNED-SIC>7331
<IRS-NUMBER>741677284
<STATE-OF-INCORPORATION>DE
<FISCAL-YEAR-END>1231
</COMPANY-DATA>
<BUSINESS-ADDRESS>
<STREET1>200 CONCORD PLAZA DR STE 800
<CITY>SAN ANTONIO
<STATE>TX
<ZIP>78216
<PHONE>2108299000
</BUSINESS-ADDRESS>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>HARTE HANKS COMMUNICATIONS INC
<DATE-CHANGED>19920703
</FORMER-COMPANY>
<FORMER-COMPANY>
<FORMER-CONFORMED-NAME>HARTE HANKS NEWSPAPERS INC
<DATE-CHANGED>19771010
</FORMER-COMPANY>
</ISSUER>
<REPORTING-OWNER>
<OWNER-DATA>
<CONFORMED-NAME>FRANKLIN LARRY
<CIK>0000918996
<STATE-OF-INCORPORATION>TX
<FISCAL-YEAR-END>1231
</OWNER-DATA>
<FILING-VALUES>
<FORM-TYPE>4
<ACT>34
<FILE-NUMBER>001-07120
<FILM-NUMBER>04741011
</FILING-VALUES>
<BUSINESS-ADDRESS>
<STREET1>HARTE HANKS COMMUNICATIONS INC
<STREET2>200 CONCORD PLAZA DRIVE SUITE 800
<CITY>SAN ANTONIO
<STATE>TX
<ZIP>78216
<PHONE>2108299000
</BUSINESS-ADDRESS>
<MAIL-ADDRESS>
<STREET1>HARTE HANKS COMMUNICATIONS INC
<STREET2>200 CONCORD PLAZA DRIVE SUITE 800
<CITY>SAN ANTONIO
<STATE>TX
<ZIP>78216
</MAIL-ADDRESS>
</REPORTING-OWNER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd39778.xml
<DESCRIPTION>FORM 4
<TEXT>
<XML>
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<ownershipDocument>

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    <periodOfReport>2004-04-15</periodOfReport>

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        <issuerTradingSymbol>HHS</issuerTradingSymbol>
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            <rptOwnerStreet1>200 CONCORD PLAZA DR., SUITE 800</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>SAN ANTONIO</rptOwnerCity>
            <rptOwnerState>TX</rptOwnerState>
            <rptOwnerZipCode>78216</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
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        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chairman of the Board</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

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                <value>Common Stock</value>
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                <value>Common Stock</value>
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                <transactionFormType>5</transactionFormType>
                <transactionCode>G</transactionCode>
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                </transactionPricePerShare>
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                    <value>D</value>
                </transactionAcquiredDisposedCode>
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                <value>Common Stock</value>
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                </transactionAcquiredDisposedCode>
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            <postTransactionAmounts>
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                </sharesOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
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                </directOrIndirectOwnership>
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        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>55000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Trust</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
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            <postTransactionAmounts>
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                </sharesOwnedFollowingTransaction>
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            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>Trust</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <ownerSignature>
        <signatureName>Paul Steven Hacker, Power of Attorney</signatureName>
        <signatureDate>2004-04-19</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SUBMISSION>
