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Segment Reporting
 12 Months Ended
Dec. 31, 2023
Segment Reporting [Abstract]  
Segment Reporting Segment Reporting
Harte Hanks is a leading global customer experience company. We have organized our operations into three business segments based on the types of products and services we provide: Marketing Services, Customer Care, and Fulfillment & Logistics.
Our Marketing Services segment leverages data, insight, and experience to support clients as they engage customers through digital, traditional, and emerging channels. We partner with clients to develop strategies and tactics to identify and prioritize customer audiences in B2C and B2B transactions. Our key service offerings include strategic business, brand, marketing and communications planning, data strategy, audience identification and prioritization, predictive modeling, creative development and execution across traditional and digital channels, website and app development, platform architecture, database build and management, marketing automation, and performance measurement, reporting and optimization.
Our Customer Care segment offers intelligently responsive contact center solutions, which use real-time data to effectively interact with each customer. Customer contacts are handled through phone, e-mail, social media, text messaging, chat and digital self-service support. We provide these services utilizing our advanced technology infrastructure, human resource management skills and industry experience.
Our Fulfillment & Logistics segment consists of mail and product fulfillment and logistics services. We offer a variety of product fulfillment solutions, including printing on demand, managing product recalls, and distributing literature and promotional products to support B2B trade, drive marketing campaigns, and improve customer experience. We are also a provider of third-party logistics and freight optimization in the United States.
There are three principal financial measures reported to our CEO (the chief operating decision maker) for use in assessing segment performance and allocating resources. Those measures are revenue, operating income and operating income plus depreciation and amortization (“EBITDA”). Operating income for segment reporting, disclosed below, is revenues less operating costs and allocated corporate expenses. Segment operating expenses are generally directly attributed to our segments and also include allocations of certain centrally incurred costs such as employee benefits, occupancy, information systems, accounting services, internal legal staff, and human resources administration. These costs are allocated based on actual usage or other appropriate methods. Unallocated corporate expenses are corporate overhead expenses not attributable to the operating groups. Interest income and expense are not allocated to the segments. The Company does not allocate assets to our reportable segments for internal reporting purposes, nor does our CEO evaluate operating segments using discrete asset information. The accounting policies of the segments are consistent with those described in the Note B, Significant Accounting Policies.
The following table presents financial information by segment year ended December 31, 2023:
(In thousands)Marketing ServicesCustomer CareFulfillment & LogisticsRestructuringUnallocated CorporateTotal
Operating revenue
$43,204 $63,327 $84,961 $— $— $191,492 
Segment operating expense34,795 49,851 73,213 — 20,350 178,209 
Restructuring expense— — — 5,687 — 5,687 
Contribution margin$8,409 $13,476 $11,748 $(5,687)$(20,350)$7,596 
Overhead Allocation2,984 2,774 2,891 — (8,649)— 
EBITDA$5,425 $10,702 $8,857 $(5,687)$(11,701)$7,596 
Depreciation and amortization expense312 1,280 1,143 — 1,502 4,237 
Operating income (loss)$5,113 $9,422 $7,714 $(5,687)$(13,203)$3,359 
The following table presents financial information by segment year ended December 31, 2022:
(In thousands)Marketing ServicesCustomer CareFulfillment & LogisticsRestructuringUnallocated CorporateTotal
Operating revenue
$52,975 $67,205 $86,098 $— $— $206,278 
Segment operating expense41,241 52,173 72,180 — 22,849 188,443 
Restructuring expense— — — — — — 
Contribution margin$11,734 $15,032 $13,918 $— $(22,849)$17,835 
Overhead allocation4,390 2,865 3,325 — (10,580)— 
EBITDA$7,344 $12,167 $10,593 $— $(12,269)$17,835 
Depreciation and amortization expense362 884 824 — 658 2,728 
Operating income (loss)$6,982 $11,283 $9,769 $— $(12,927)$15,107