XML 30 R19.htm IDEA: XBRL DOCUMENT v3.8.0.1
Intangible Assets, Net (Tables)
 3 Months Ended
Mar. 31, 2018
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of intangible assets, net

   March 31,   December 31, 
   2018   2017 
   (unaudited)     
   Gross
Carrying
Amount		   Accumulated
Amortization		   Net
Carrying
Amount		   Gross
Carrying
Amount		   Accumulated
Amortization		   Net
Carrying
Amount		 
Patents  $50,000   $(21,875)  $28,125   $50,000   $(21,250)  $28,750 
Trade names, trademarks product names, URLs   1,555,000    (649,354)   905,646    1,555,000    (585,479)   969,521 
Internally developed software   2,720,000    (2,001,363)   718,637    2,720,000    (1,900,696)   819,304 
Subscriber/customer relationships   4,219,000    (2,442,653)   1,776,347    4,219,000    (2,221,882)   1,997,118 
Lead pool   282,000    (211,500)   70,500    282,000    (176,250)   105,750 
Total intangible assets  $8,826,000   $(5,326,745)  $3,499,255   $8,826,000   $(4,905,557)  $3,920,443