Intangible Assets, Net (Details) - USD ($)	Mar. 31, 2018	Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 8,826,000	$ 8,826,000
Accumulated Amortization	(5,326,745)	(4,905,557)
Net Carrying Amount	3,499,255	3,920,443
Patents [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	50,000	50,000
Accumulated Amortization	(21,875)	(21,250)
Net Carrying Amount	28,125	28,750
Trade names, trademarks product names, URLs [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	1,555,000	1,555,000
Accumulated Amortization	(649,354)	(585,479)
Net Carrying Amount	905,646	969,521
Internally developed software [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	2,720,000	2,720,000
Accumulated Amortization	(2,001,363)	(1,900,696)
Net Carrying Amount	718,637	819,304
Subscriber/customer relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	4,219,000	4,219,000
Accumulated Amortization	(2,442,653)	(2,221,882)
Net Carrying Amount	1,776,347	1,997,118
Lead pool [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	282,000	282,000
Accumulated Amortization	(211,500)	(176,250)
Net Carrying Amount	$ 70,500	$ 105,750

Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 50
-Paragraph 2
-Subparagraph (a)(1)
-URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275

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Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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